Food & BeverageRead the case
5x
ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
E‑commerce Growth Partner
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FashionBalleri Sorrento
Balleri Sorrento: +81% revenue with 4.2x ROAS
How we transformed Italian handcrafted ballet flats into a digital success with €447,633 in revenue and targeted strategies.
+81%
Revenue Growth — with €447,633 in revenue
B
The Challenge
Balleri Sorrento, brand of handcrafted Made in Italy ballet flats, needed to improve margins and increase sales while keeping the brand identity intact. Their promotional attempts were not effective in achieving ambitious growth goals in a market dominated by fast fashion.
- Discontinuous advertising investments on Facebook and Instagram
- Difficulty reaching the right target with a niche product
- Need to differentiate in a market dominated by fast fashion
- Lack of effective strategies to optimize margins
The Solution
We developed an integrated strategy based on in-depth buyer persona analysis, precise targeting instead of the usual broad campaigns, and advanced product catalog segmentation. The focus was on Italian craftsmanship and distinctive brand values.
Economics First
Implementation of advanced analytical systems to track KPIs and average daily, weekly, and monthly profit
Extreme Creative Systems
Development of over 80 monthly creatives with detailed reporting and UGC content with content creators
Scaling Architecture
Catalog segmentation into 6 distinct buckets and product feed optimization for precise targeting
Operations & Resilience
Analysis of macro market trends and coordinated strategies for new collection launches
Meta AdsGoogle AdsEmail MarketingAdvanced AnalyticsUGC Content Creation
The Results
+81%
Revenue Growth
from €247k to €448k annually
€447,633
Total Revenue
4.2x
ROAS
from an initial 2.1x
80+ monthly
Creatives Produced
Achieved an 81% revenue increase with €447,633 in revenue and 4.2x ROAS, maintaining high brand quality and optimizing margins.
Project Timeline
6 weeks
Brand Positioning
Luxury market analysis, premium audience definition, campaign setup
10 weeks
Creative Testing
Artisanal vs luxury messaging testing, visual storytelling optimization
10 weeks
Sustainable Growth
Controlled scaling maintaining brand identity and margins
What We Learned
- Initial focus on a broad audience dispersed the budget - narrowing on 'made in Italy' tripled efficiency
- Premium price requires more touchpoints - extended funnel from 7 to 21 days
- Product-focused creatives underperformed lifestyle imagery with Italian context
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