Balleri Sorrento: +81% revenue with 4.2x ROAS

The Challenge

Balleri Sorrento, brand of handcrafted Made in Italy ballet flats, needed to improve margins and increase sales while keeping the brand identity intact. Their promotional attempts were not effective in achieving ambitious growth goals in a market dominated by fast fashion.

• –Discontinuous advertising investments on Facebook and Instagram
• –Difficulty reaching the right target with a niche product
• –Need to differentiate in a market dominated by fast fashion
• –Lack of effective strategies to optimize margins

The Solution

We developed an integrated strategy based on in-depth buyer persona analysis, precise targeting instead of the usual broad campaigns, and advanced product catalog segmentation. The focus was on Italian craftsmanship and distinctive brand values.

Economics First

Implementation of advanced analytical systems to track KPIs and average daily, weekly, and monthly profit

Extreme Creative Systems

Development of over 80 monthly creatives with detailed reporting and UGC content with content creators

Scaling Architecture

Catalog segmentation into 6 distinct buckets and product feed optimization for precise targeting

Operations & Resilience

Analysis of macro market trends and coordinated strategies for new collection launches

Meta Ads · Google Ads · Email Marketing · Advanced Analytics · UGC Content Creation

The Results

Achieved an 81% revenue increase with €447,633 in revenue and 4.2x ROAS, maintaining high brand quality and optimizing margins.

Project Timeline

1. 01

   Brand Positioning

   Luxury market analysis, premium audience definition, campaign setup

   6 weeks
2. 02

   Creative Testing

   Artisanal vs luxury messaging testing, visual storytelling optimization

   10 weeks
3. 03

   Sustainable Growth

   Controlled scaling maintaining brand identity and margins

   10 weeks

What We Learned

• —Initial focus on a broad audience dispersed the budget - narrowing on 'made in Italy' tripled efficiency
• —Premium price requires more touchpoints - extended funnel from 7 to 21 days
• —Product-focused creatives underperformed lifestyle imagery with Italian context