8 vertical industries
Sector says where you are. Margin says what to do.
Eight verticals with real benchmarks. Pick yours and see where the sector loses margin, before we talk about ads.
The one number each sector's margin turns on
Fashion & Apparel
Cart abandonment
69.8%
This is where the sector loses margin.
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Food & Beverage
Average order value
€52
At this order size, repeat purchase isn't optional.
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Beauty & Cosmetics
Customer acquisition cost (CAC)
€32
The entry price for every new customer.
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Electronics
Cart abandonment
71.5%
This is where the Amazon comparison sends the bill.
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Home & Garden
Repeat purchase rate
28%
Every other customer has to be won all over again.
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Sports & Fitness
Customer acquisition cost (CAC)
€30
You pay this before the order even exists.
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Jewelry & Accessories
Cart abandonment
72.8%
This is where trust stops one step short of payment.
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Health & Wellness
Cart abandonment
64.2%
This is where hesitation gets expensive.
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Can't find your sector? We also work with verticals not listed here: the diagnosis starts from your numbers, not from the sector.
The sector sets the benchmarks. Revenue stage decides the problem.
Three stages, three different problems, three starting points. Not a list of services.
20-50k
€ / month
Too big to quit, too small to breathe.
ROAS at 3.5 on Monday, under 1 on Thursday, and you do everything yourself. Shopify says the month went well. The bank account says otherwise.
- The number that matters
- Contribution margin on the first order
- Where we start
- Under €500k a year a senior fee weighs too much on the P&L. The starting point is the Check-Up: tracking, break-even ROAS, what to switch off.
100-500k
€ / month
You grow, but you don't scale.
You raise the budget, ROAS drops below break-even, you cut. Stuck on the same number for months, with a junior you never met running the account.
- The number that matters
- MER and nCAC, not platform ROAS
- Where we start
- Audit the numbers before the ads: margin by category, tracking, creatives wearing out. The people you met on the call stay on the account.
1M+
€ / month
Meta says 4x. Cash says zero.
Three platforms claim the same order, creatives last ten days, and every scaling push runs into stock and the cash conversion cycle.
- The number that matters
- Contribution margin in euros and cash conversion cycle
- Where we start
- Spend aligned to inventory and cash, creative pipeline at volume, incrementality instead of attribution. Senior presence guaranteed by contract.
Want to profitably scale your e‑commerce?
We only accept brands where we're confident we can make a real impact.
Ad spend €10k+/month
You already invest in Meta or Google and want to stop budget waste and rising nCAC.
Revenue over €500k/year
Below this threshold a senior fee weighs too much on the P&L. Above it, there is margin worth protecting and scaling.
Validated product-market fit
You have a catalog and an offer the market already buys. We do not work with pre-PMF projects or product tests.
Cost of goods data available
Without COGS, contribution margin cannot be calculated, and without that nothing can be decided.
Fit assessment, before any proposal