Food & BeverageRead the case
5x
ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
04Pillar 4 - Offer Scalability
Raise AOV and Margin
without discounting your catalog away
If traffic is growing but the cart stays flat, we turn your catalog into an offer, bundle, and post-purchase system that gets customers to buy more, with more intent and fewer discounts.
Funnel Architecture
Front-End OfferAOV: €45
+0%
Order BumpTake Rate: 32%
+€14
One-Click UpsellConversion: 18%
+€21
Total Projected AOV
€80.00+77% LIFT
Fit Check
This works if you already have products that sell. Not if you're still looking for your first winning fit.
Who This Is For
- You have orders and traffic, but AOV is flat and CAC is eating too much margin
- You have 20+ SKUs and the catalog has grown without clear bundle, upsell, or pricing logic
- You launch products and promos sporadically, without a cadence that creates predictable revenue
- You already have product-market fit and want to extract more value from products that already sell
Who This Is NOT For
- You're still validating the product or looking for your first real product-market fit
- You want to sell more by lowering prices and leaning on discounts
- You don't want to touch bundles, post-purchase, pricing, or catalog structure
- You have too few SKUs to build a real offer architecture
Scope
Where catalog value actually gets unlocked
We don't add random offers. We redesign the buying path so every SKU has a precise job in lifting cart value, margin, and repeat purchase.
AOV
Catalog Architecture
We separate acquisition products, margin products, bundles, and upsells so the catalog stops cannibalizing itself and starts increasing average order value.
TAKE RATE
Bundles & Post-Purchase
We build bundles, order bumps, and one-click upsells around real purchase behavior, not guesses or trends.
MARGIN
Pricing for Perceived Value
We reposition pricing, naming, and anchors so customers feel more value without forcing you into endless discounting.
60-90 DAYS
Launch Cadence
We organize launches and relaunches every 60-90 days with clear goals, defined sequences, and post-launch reading of the numbers.
Process
How we turn your catalog into an AOV engine
First we find where value is leaking. Then we redesign offers, bundles, and launch rhythm so each order carries more weight.
Phase 01Week 1-2DIAGNOSIS
Catalog & Margin Diagnosis
We dig into sales data and catalog structure to see where you're leaving AOV, margin, and post-purchase revenue on the table.
Map of what sells, what margins, and what slows growthClear read on bundles, cross-sells, and average cart valuePriority fixes on what to correct first
Phase 02Week 3-4DESIGN
Offer Architecture
We redesign product roles, bundles, pricing, and post-purchase flow so the catalog steers customers toward a higher-value order.
New offer structure ready to implementBundles and upsells built around margin and perceived valuePricing and naming realigned to positioning
Phase 03Week 5-8IMPLEMENTATION
First Launch Cycle
We roll out the first release with a clear objective: validate the new offer architecture and quickly see what is moving the numbers.
Launch or relaunch with KPIs defined before go-liveReal data on AOV, take rate, and catalog responseFast corrections on what is not performing
Phase 04Every 60-90 daysOPTIMIZATION
Cadence & Iteration
We turn launches into a recurring machine: each cycle teaches something and feeds the next one with less improvisation and more predictability.
Launch and relaunch calendar the team can sustainContinuous visibility on AOV, margin, and winning offersIteration system guided by data, not intuition
Deliverables
What You Walk Away With
Not a deck you file away: an offer structure that tells you what to push, what to bundle, and where money is leaking from the catalog.
Every SKU stops competing with the others
We assign clear roles to hero product, bridge product, bundle, add-on, and upsell. That way the catalog guides customers toward larger orders instead of scattering value.
- Role map for products, bundles, and add-ons
- Bundles designed to lift AOV without eroding margin
- Pricing and positioning built around perceived value
Every launch starts with a goal, not a guess
We define what to launch, when, at what price, and in what sequence. You go into each launch knowing which metric should move and how to read the result.
- Launch calendar every 60-90 days
- Clear revenue, AOV, and take-rate targets
- Post-launch retro to improve the next cycle
You see where the catalog is leaking margin
We make it obvious which offers pull the cart up, which products eat margin, and where post-purchase revenue is being left on the table.
- AOV read by offer, bundle, and channel
- Products that drive volume vs products that lift margin
- Upsell and post-purchase opportunities you're not monetizing today
Verifiable Results
Case Studies
Not words, numbers. Here's what we've done for brands like yours.
Want Similar Results?
Request an AuditRequest a free audit
During the meeting, we'll evaluate together whether there are the right conditions for a profitable collaboration.
Want to profitably scale your e‑commerce?
We only accept brands for which we're confident we can create real, measurable value.
Exclusive Meta Business Partner Benefits
Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).
Revenue €100k - €10M
DTC brands with annual revenue between €100k and €10M who want to scale.
Ad Spend €10k+/month
You're already investing in Meta/Google Ads and want better results.
Validated Product-Market Fit
You have a product people already buy. We're not for pre-PMF startups.
30-45 min call with Alessandro or a senior team member to assess your situation.
If we conclude there's no fit, you still get an honest assessment and clear direction.
We're not the right fit if:
You're looking for results in a day without a structured process
Your e‑commerce generates less than €100k/year in revenue