Food & BeverageRead the case
25M+
Cumulative revenue
American Uncle
We're not American Uncle's agency. We've been shareholders since day one. Here's what it means to build a brand for ten years with skin in the game.
Offer Scalability for E-commerce
Raise AOV and margin without discounting the catalog away.
Traffic grows but the cart stays flat: we redesign offers, bundles and post-purchase so every order is worth more.
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€62M
Ad spend managed
€190M+
Revenue generated for clients
80+
Brands served
Official partners
It works if something already sells. Not if you are still looking for the first right product.
This is for you if
- You have orders and traffic, but AOV is flat and CAC is eating too much margin
- You have 20+ SKUs and the catalog has grown without clear bundle, upsell, or pricing logic
- You launch products and promos sporadically, without a cadence that creates predictable revenue
- You already have product-market fit and want to extract more value from products that already sell
This is not for you if
- You're still validating the product or looking for your first real product-market fit
- You want to sell more by lowering prices and leaning on discounts
- You don't want to touch bundles, post-purchase, pricing, or catalog structure
- You have too few SKUs to build a real offer architecture
Where catalog value actually gets unlocked
We don't add random offers. We redesign the buying path so every SKU has a precise job in lifting cart value, margin, and repeat purchase.
Catalog architecture
We separate acquisition products, margin products, bundles, and upsells so the catalog stops cannibalizing itself and starts increasing average order value.
Bundles and post-purchase
We build bundles, order bumps, and one-click upsells around real purchase behavior, not guesses or trends.
Pricing on perceived value
We reposition pricing, naming, and anchors so customers feel more value without forcing you into endless discounting.
Launches in cadence
We organize launches and relaunches every 60-90 days with clear goals, defined sequences, and post-launch reading of the numbers.
How we turn the catalog into an AOV engine
First we find where value is leaking. Then we redesign offers, bundles, and launch rhythm so each order carries more weight.
Catalog and margin diagnosis
Week 1-2
We dig into sales data and catalog structure to see where you're leaving AOV, margin, and post-purchase revenue on the table.
- Map of what sells, what margins, and what slows growth
- Clear read on bundles, cross-sells, and average cart value
- Priority fixes on what to correct first
Offer architecture
Week 3-4
We redesign product roles, bundles, pricing, and post-purchase flow so the catalog steers customers toward a higher-value order.
- New offer structure ready to implement
- Bundles and upsells built around margin and perceived value
- Pricing and naming realigned to positioning
First launch cycle
Week 5-8
We roll out the first release with a clear objective: validate the new offer architecture and quickly see what is moving the numbers.
- Launch or relaunch with KPIs defined before go-live
- Real data on AOV, take rate, and catalog response
- Fast corrections on what is not performing
Cadence and iteration
Every 60-90 days
We turn launches into a recurring machine: each cycle teaches something and feeds the next one with less improvisation and more predictability.
- Launch and relaunch calendar the team can sustain
- Continuous visibility on AOV, margin, and winning offers
- Iteration system guided by data, not intuition
What you take home
Not a deck you file away: an offer structure that tells you what to push, what to bundle, and where money is leaking from the catalog.
Every SKU stops competing with the others
We assign clear roles to hero product, bridge product, bundle, add-on, and upsell. That way the catalog guides customers toward larger orders instead of scattering value.
- Role map for products, bundles, and add-ons
- Bundles designed to lift AOV without eroding margin
- Pricing and positioning built around perceived value
Every launch starts with a goal, not a guess
We define what to launch, when, at what price, and in what sequence. You go into each launch knowing which metric should move and how to read the result.
- Launch calendar every 60-90 days
- Clear revenue, AOV, and take-rate targets
- Post-launch retro to improve the next cycle
You see where the catalog is leaking margin
We make it obvious which offers pull the cart up, which products eat margin, and where post-purchase revenue is being left on the table.
- AOV read by offer, bundle, and channel
- Products that drive volume vs products that lift margin
- Upsell and post-purchase opportunities you're not monetizing today
Verifiable Results
Case Studies
Not words, numbers. Here's what we've done for brands like yours.
Want Similar Results?
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During the meeting, we'll evaluate together whether there are the right conditions for a profitable collaboration.
Want to profitably scale your e‑commerce?
We only accept brands where we're confident we can make a real impact.
Ad spend €10k+/month
You already invest in Meta or Google and want to stop budget waste and rising nCAC.
Revenue over €500k/year
Below this threshold a senior fee weighs too much on the P&L. Above it, there is margin worth protecting and scaling.
Validated product-market fit
You have a catalog and an offer the market already buys. We do not work with pre-PMF projects or product tests.
Cost of goods data available
Without COGS, contribution margin cannot be calculated, and without that nothing can be decided.
Fit assessment, before any proposal