Is Your E‑commerce Showing Symptoms?
Declining ROAS, shrinking margins, customers who never return. 3 minutes for an initial diagnosis of your e‑commerce's critical areas.
Do You Recognize These Signs?
If your e‑commerce shows even one of these symptoms, it's time for an in-depth diagnosis.
Steadily Declining ROAS
Acquisition costs keep rising while returns diminish. You're paying more for every customer.
One-Time Buyers
Most customers buy once and never return. Lifetime value stays low, CAC never pays off.
Blind Decisions
Without reliable data, every decision is a gamble. Attribution is confused, metrics don't add up.
A Structured Diagnosis, Not Just a Score
The check-up generates a diagnostic profile of your e‑commerce with critical areas and priority actions.
- Overall score 0‑100
- Maturity level (Critical / Basic / Growing / Advanced)
- Radar chart of the 6 diagnostic areas
- Per-area breakdown with critical issues highlighted
- Comparison between strong and weak areas
- Action plan with 3‑5 priorities ranked by impact
- Area-specific recommendations (e.g., "Shift 30% of budget from prospecting to retargeting")
- Immediate delivery via email in readable format
- Optional 30-minute session to discuss results
The average diagnostic profile scores 38/100. Most e‑commerce businesses have significant room for improvement.
More Than a Score
A level of analysis that normally requires a dedicated consultation. Based on real operational data, not generic advice.
Built on real data
Your score comes from 11 years of operational data across hundreds of e‑commerce businesses. Not a generic quiz, but a field-calibrated system.
11 years of operational data
Recommendations are based on €62M+ in managed ad spend and billions of analyzed datapoints.
Concrete action plan
Not a generic score, but specific actions ordered by impact and priority.
Not a Checklist, but a Diagnostic System
The check-up analyzes 6 interconnected macro-areas of your e‑commerce. Works for fashion, food, beauty, electronics, home & garden, sports, and other verticals. Each area carries a specific weight because not all problems have the same impact on your margin.
Data Intelligence
Without reliable data, every decision is a gamble. Confused attribution leads you to invest in the wrong channels.
- How you make scaling decisions
- Quality of your attribution model
- Seasonality dependency
Creative System
Creatives are the fuel of your campaigns. Without a production and testing system, performance declines over time.
- Production and testing cadence
- Average creative lifespan
Advertising Performance
Poorly structured campaigns burn budget. The difference between 2x and 5x ROAS is often in the structure, not the budget.
- Level of campaign control
- Organic vs paid traffic mix
- Agency management model
Financial Health
Higher weightRevenue doesn't matter without margin. Too many e‑commerce businesses scale at a loss without knowing it. This is the highest-weighted area in the diagnostic.
- Real contribution margin
- Operating cost to revenue ratio
- Cash conversion cycle
- Time to breakeven per new customer
Customer Value
Acquisition is expensive. If customers don't come back, your CAC never pays off. LTV is the hidden multiplier of every e‑commerce.
- LTV/CAC ratio
- Retention rate
- Customer segmentation
Operations
An efficient e‑commerce scales without bottlenecks. Automation and processes define the difference between growth and chaos.
- Automation level
- Process scalability
- Team capacity
Still Have Questions?
Answers to the most common questions about the diagnostic check-up.
How Much Is Not Knowing Costing You?
The average e‑commerce discovers 2‑3 inefficiencies costing between 5% and 15% of annual margin.
The later you identify them, the longer you pay for them. Every month without data is a month of blind decisions.
3 minutes of diagnosis to understand where you're losing margin. No calls, no commitment.