Food & BeverageRead the case
5x
ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
01Scientific Advertising for E-commerce
Scale your e-commerce advertising.
Without losing control of CAC and margin.
For brands between €100k and €10M that already have demand, but see CAC widen and margin get squeezed when spend goes up. We put thresholds, rules, and channel priorities across Meta, Google, and TikTok so you know when to push, when to pull back, and where every euro is actually buying growth.
System Active
LIVEChannelROASCAC
META
3,6x€11,40€42k€50k
GOOG
2,9x€14,20€18k€20k
TKTK
2,1x€18,80€7k€10k
Auto Rules
ACTIVE
3.6xROAS heldat 6-figure monthly budgets
€62M+Ad spend managedacross client and owned brands
€10k+Recommended budgetenough signal to make real decisions
3Coordinated channelsMeta · Google · TikTok
Fit Check
This makes sense if you already have demand.
Not if you're still looking for shortcuts.
This Is For You If
- You already have demand, but when you raise budget CAC widens and margin gets thinner
- Retargeting keeps the numbers alive, but new customer acquisition is not growing the way it should
- You have enough spend and enough data to work with thresholds, tests, and serious weekly decisions
- You want a partner who tells you when to slow down, not only when to spend more
This Is Not For You If
- You're still searching for product-market fit or do not have enough volume to read reliable signals
- You want set-and-forget campaign management you can leave on autopilot
- You want to scale ads without touching tracking, creative, or account structure
- You need quick hacks, not a disciplined system
Scope
How we keep budget, CAC, and margin under control
We do not buy traffic at random. Each channel gets a clear role, thresholds are set before scale, and signals are read fast enough to protect budget when needed.
ROAS/CAC thresholds
Budget only goes up when the numbers can hold it
We define thresholds around ROAS, CAC, and demand quality. If the signals confirm, we scale. If they get noisy, we slow down or reallocate before margin gets chewed up.
3 distinct roles
Meta, Google, and TikTok each have a different job
Each platform is there to do something specific: create demand, capture intent, or open new creative angles. We do not spread budget evenly just to be everywhere.
Decisions before the report
Problems are read in time, not at month-end
Pacing, saturation, CAC, and fatigue signals are read while campaigns are running. That lets you correct in time, not when the report shows up too late.
Margin > vanity metrics
We optimize for margin, not for the prettiest ROAS
The channel generating the most revenue is not always the one leaving the most profit. Decisions run through margin, customer quality, and the sustainability of scale.
Process
First we clean it up. Then we test. Only then do we scale.
If you touch budget before you know where it is leaking, you are just paying faster for the same mistakes. That is why we work in phases.
Phase 01Week 1-2Before raising spend
Advertising Audit
We go into the account, read structure, tracking, history, channel mix, and demand quality. The goal is not to find a few tweaks. It is to understand where margin is leaking and what is stopping you from scaling with confidence.
Map of waste and bottlenecksGap between current performance and real potentialClear priorities before one more euro is spent
Phase 02Week 3-4Guardrails active before scale
Restructuring and guardrails
We clean up campaigns, tracking, and allocation logic. Then we install thresholds, rules, and guardrails so budget is not left exposed while volume starts moving.
A clean, readable accountActive scaling and protection rulesTracking useful for reading margin, not just revenue
Phase 03Week 5-8Clean signals before budget up
Testing & Calibration
We validate audiences, creative, bidding, and channel roles. Decisions do not come from a Friday hunch. They come from data starting to confirm what actually holds.
Audiences and angles with reliable signalsThresholds calibrated to your numbersFirst optimizations with measurable impact
Phase 04OngoingWhen CAC and margin stay in range
Controlled scaling
We increase budget only where demand holds and margin stays defendable. If the market changes, we correct quickly instead of letting campaigns drift on inertia.
Budget that grows where it makes senseContinuous visibility on wins and wasteFast reallocations when the market shifts
The Channels
Each platform only stays if it has a clear job to do
Meta to scale demand, Google to capture intent, TikTok to open new creative angles. Not three channels to manage. One system to orchestrate.
01
Meta Ads
3.6x ROAS
American Uncle, 6-figure monthly budget
We use Meta for prospecting and retargeting as long as CAC stays in range. When the math stops working, we do not defend spend. We correct it.
- Separated prospecting and retargeting
- Clear scale and stop thresholds
- Creative tied to the angles that convert
02
Google Ads
Hot demand
When you need conversion, not just reach
We capture high-intent demand through Search, Shopping, and Performance Max. The goal is not cheap clicks. It is demand that leaves margin.
- Search on high-intent queries
- Optimized Shopping and catalog setup
- Bidding calibrated around profit
03
TikTok Ads
Test before scale
Creative and audience validated, then budget
We use TikTok to find hooks, formats, and audiences that open new demand. Budget only moves up after the test produces a readable signal.
- UGC and Spark Ads tested with method
- Creative rotation before saturation hits
- Budget increases only after confirmation
Deliverables
You know what to stop, what to push, and where margin is leaking
Not reports to file away. A system that tells you, week after week, how to move budget without guessing.
You know when to increase budget and when not to
You do not scale because this week looks okay. You scale only when ROAS, CAC, and signal quality stay in range. When they slip, the system tells you to pull back before margin takes the hit.
- Shared thresholds before scaling starts
- Protection rules when the numbers get noisy
- More budget only on confirmed signals
You see which channel is buying real growth
ROAS by channel, CAC by campaign, pacing, and margin readouts tell you where budget is producing good customers and where it is only inflating top-line revenue.
- Readouts by channel and by campaign
- Useful signals before month-end
- Cuts and reallocations with a clear logic
Every week ends with decisions, not with a PDF
The point is not to tell you what we did. The point is to tell you what to do now: where to accelerate, where to defend margin, and where demand is still being left on the table.
- Clear operational priorities
- Hypotheses to validate right away
- Next budget moves shared with you
How It Works
A fee that only makes sense if the numbers hold.
We do our best work when there is enough spend to read real signals and enough transparency to make fast decisions.
We manage Meta, Google, and TikTok with ROAS/CAC thresholds, protection rules, and weekly margin readouts. Our job is not to keep campaigns alive. It is to see where budget is creating growth and where it should be stopped.
What it includes
- Initial audit and account restructuring plan
- Campaign management across Meta, Google, and TikTok
- Automated scaling and protection thresholds
- Dashboard, pacing, and weekly number readouts
- Priority support on budget-impacting decisions
- Investment
- % of media budget
Minimum budget €10,000/month. Decreasing percentage as budget grows
- Before we start
Recommended from €10,000/month upward: below that, the signal gets noisy too fast
American Uncle: scaling to 6-figure monthly budgets with 3.6x average ROAS maintained
If we do not see real room to scale with control, we will tell you before we start.
Verifiable Results
Case Studies
Not words, numbers. Here's what we've done for brands like yours.
Want Similar Results?
Request an AuditRequest a free audit
During the meeting, we'll evaluate together whether there are the right conditions for a profitable collaboration.
Want to profitably scale your e‑commerce?
We only accept brands for which we're confident we can create real, measurable value.
Exclusive Meta Business Partner Benefits
Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).
Revenue €100k - €10M
DTC brands with annual revenue between €100k and €10M who want to scale.
Ad Spend €10k+/month
You're already investing in Meta/Google Ads and want better results.
Validated Product-Market Fit
You have a product people already buy. We're not for pre-PMF startups.
30-45 min call with Alessandro or a senior team member to assess your situation.
If we conclude there's no fit, you still get an honest assessment and clear direction.
We're not the right fit if:
You're looking for results in a day without a structured process
Your e‑commerce generates less than €100k/year in revenue