Food & BeverageRead the case
25M+
Cumulative revenue
American Uncle
We're not American Uncle's agency. We've been shareholders since day one. Here's what it means to build a brand for ten years with skin in the game.
Scientific Advertising for E-commerce
Scale your advertising. Without losing margin.
For brands that already have demand but see CAC climb and cash tighten every time they raise budget.
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€62M
Ad spend managed
€190M+
Revenue generated for clients
80+
Brands served
Official partners
It makes sense if you already have demand. Not if you want shortcuts.
This is for you if
- You already have demand, but when you raise budget CAC widens and margin gets thinner
- Retargeting keeps the numbers alive, but new customer acquisition is not growing the way it should
- You have enough spend and enough data to work with thresholds, tests, and serious weekly decisions
- You want a partner who tells you when to slow down, not only when to spend more
This is not for you if
- You're still searching for product-market fit or do not have enough volume to read reliable signals
- You want set-and-forget campaign management you can leave on autopilot
- You want to scale ads without touching tracking, creative, or account structure
- You need quick hacks, not a disciplined system
How we keep budget, CAC, and margin under control
We do not buy traffic at random. Each channel gets a clear role, thresholds are set before scale, and signals are read fast enough to protect budget when needed.
Budget only goes up when the numbers can hold it
We define thresholds around ROAS, CAC, and demand quality. If the signals confirm, we scale. If they get noisy, we slow down or reallocate before margin gets chewed up.
Meta, Google, and TikTok each have a different job
Each platform is there to do something specific: create demand, capture intent, or open new creative angles. We do not spread budget evenly just to be everywhere.
Problems are read in time, not at month-end
Pacing, saturation, CAC, and fatigue signals are read while campaigns are running. That lets you correct in time, not when the report shows up too late.
We optimize for margin, not for the prettiest ROAS
The channel generating the most revenue is not always the one leaving the most profit. Decisions run through margin, customer quality, and the sustainability of scale.
Each platform only stays if it has a clear job to do
Meta to scale demand, Google to capture intent, TikTok to open new creative angles. Not three channels to manage. One system to orchestrate.
Meta Ads
Scales demand
We use Meta for prospecting and retargeting as long as CAC stays in range. When the math stops working, we do not defend spend. We correct it.
- Separated prospecting and retargeting
- Clear scale and stop thresholds
- Creative tied to the angles that convert
Google Ads
Captures intent
We capture high-intent demand through Search, Shopping, and Performance Max. The goal is not cheap clicks. It is demand that leaves margin.
- Search on high-intent queries
- Optimized Shopping and catalog setup
- Bidding calibrated around profit
TikTok Ads
Opens new angles
We use TikTok to find hooks, formats, and audiences that open new demand. Budget only moves up after the test produces a readable signal.
- UGC and Spark Ads tested with method
- Creative rotation before saturation hits
- Budget increases only after confirmation
First we clean up. Then we test. Only then do we scale.
If you touch budget before you know where it is leaking, you are just paying faster for the same mistakes. That is why we work in phases.
Advertising Audit
Week 1-2
Before raising spend
We go into the account, read structure, tracking, history, channel mix, and demand quality. The goal is not to find a few tweaks. It is to understand where margin is leaking and what is stopping you from scaling with confidence.
- Map of waste and bottlenecks
- Gap between current performance and real potential
- Clear priorities before one more euro is spent
Restructuring and guardrails
Week 3-4
Guardrails active before scale
We clean up campaigns, tracking, and allocation logic. Then we install thresholds, rules, and guardrails so budget is not left exposed while volume starts moving.
- A clean, readable account
- Active scaling and protection rules
- Tracking useful for reading margin, not just revenue
Testing & Calibration
Week 5-8
Clean signals before budget up
We validate audiences, creative, bidding, and channel roles. Decisions do not come from a Friday hunch. They come from data starting to confirm what actually holds.
- Audiences and angles with reliable signals
- Thresholds calibrated to your numbers
- First optimizations with measurable impact
Controlled scaling
Ongoing
When CAC and margin stay in range
We increase budget only where demand holds and margin stays defendable. If the market changes, we correct quickly instead of letting campaigns drift on inertia.
- Budget that grows where it makes sense
- Continuous visibility on wins and waste
- Fast reallocations when the market shifts
You know what to stop, what to push, and where margin is leaking.
Not reports to file away. A system that tells you, week after week, how to move budget without guessing.
You know when to increase budget and when not to
You do not scale because this week looks okay. You scale only when ROAS, CAC, and signal quality stay in range. When they slip, the system tells you to pull back before margin takes the hit.
- Shared thresholds before scaling starts
- Protection rules when the numbers get noisy
- More budget only on confirmed signals
You see which channel is buying real growth
ROAS by channel, CAC by campaign, pacing, and margin readouts tell you where budget is producing good customers and where it is only inflating top-line revenue.
- Readouts by channel and by campaign
- Useful signals before month-end
- Cuts and reallocations with a clear logic
Every week ends with decisions, not with a PDF
The point is not to tell you what we did. The point is to tell you what to do now: where to accelerate, where to defend margin, and where demand is still being left on the table.
- Clear operational priorities
- Hypotheses to validate right away
- Next budget moves shared with you
A fee that only makes sense if the numbers hold.
We do our best work when there is enough spend to read real signals and enough transparency to make fast decisions.
We manage Meta, Google, and TikTok with ROAS/CAC thresholds, protection rules, and weekly margin readouts. Our job is not to keep campaigns alive. It is to see where budget is creating growth and where it should be stopped.
What it includes
- Initial audit and account restructuring plan
- Campaign management across Meta, Google, and TikTok
- Automated scaling and protection thresholds
- Dashboard, pacing, and weekly number readouts
- Priority support on budget-impacting decisions
- Investment
- % of media budget
- Minimum budget €10,000/month. Decreasing percentage as budget grows
Before we start
- Recommended from €10,000/month upward: below that, the signal gets noisy too fast
- Senior consultants work on the account, from audit to scaling
Request your diagnosis
If we do not see real room to scale with control, we will tell you before we start.
Verifiable Results
Case Studies
Not words, numbers. Here's what we've done for brands like yours.
Want Similar Results?
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During the meeting, we'll evaluate together whether there are the right conditions for a profitable collaboration.
Want to profitably scale your e‑commerce?
We only accept brands where we're confident we can make a real impact.
Ad spend €10k+/month
You already invest in Meta or Google and want to stop budget waste and rising nCAC.
Revenue over €500k/year
Below this threshold a senior fee weighs too much on the P&L. Above it, there is margin worth protecting and scaling.
Validated product-market fit
You have a catalog and an offer the market already buys. We do not work with pre-PMF projects or product tests.
Cost of goods data available
Without COGS, contribution margin cannot be calculated, and without that nothing can be decided.
Fit assessment, before any proposal