Food & BeverageRead the case
25M+
Cumulative revenue
American Uncle
We're not American Uncle's agency. We've been shareholders since day one. Here's what it means to build a brand for ten years with skin in the game.
Market Intelligence for E-commerce
Decide with the market's numbers, not just your own.
We benchmark CR, AOV, ROAS, CAC and CLV against 200+ Italian brands to see where action is actually needed.
Request your diagnosisIndustryROASCAC
- Fashion & Apparel3.2x€28
- Beauty & Cosmetics3.5x€32
- Food & Beverage3.8x€22
- Supplements4.2x€26
- Jewelry & Accessories3.1x€42
€62M
Ad spend managed
€190M+
Revenue generated for clients
80+
Brands served
Official partners
If you decide by looking only at your account, you are missing half the picture.
This is for you if
- You already have product-market fit and want to understand whether the real bottleneck is market context, positioning, or execution.
- You want to compare CR, AOV, ROAS, CAC, and CLV against industry benchmarks, not averages you found online.
- You need to spot saturation, promotional pressure, and competitor moves before they show up only in next month's results.
- You're willing to rethink media, pricing, or offer when the data shows a different priority.
This is not for you if
- You're looking for a decorative report to archive, not a comparison that forces clear choices.
- You want easy answers without sharing the numbers, context, and limits of your business.
- You're below €100k/year or still pre-PMF: you need fundamentals before market intelligence.
- You don't want to change anything even when the data shows a clear gap.
What we analyze before telling you where to act
Not another dashboard: market context, competitive signals, and priorities your own account cannot show on its own.
Industry benchmarks that actually hold up
We compare CR, AOV, ROAS, CAC, and CLV against aggregated and anonymized benchmarks from 200+ Italian ecommerce brands, filtered by vertical, revenue band, and geographic market.
Competitive context beyond your own account
We use our cross-brand visibility to understand what is moving in your market before it shows up only in next month's results.
Saturation signals and promotional pressure
You see whether the problem is demand, positioning, promo timing, or a channel mix that is losing efficiency.
Strategic priorities, not noise
We turn the numbers into decisions: what to stop, what to protect, and where to move attention, budget, or offer.
How we turn data into decisions
First benchmark within 2 weeks. Then a clear cadence to update priorities and read the market with more context.
Alignment and context
Week 1
Kickoff
We start from your numbers, vertical, stage, and goals. We define what to compare and which guardrails to use, so the benchmark is actually meaningful.
- KPIs to compare
- Peer-set perimeter
- Plan up to the first report
First benchmark
Within 2 weeks
Data received
You receive the first comparison on CR, AOV, ROAS, CAC, and CLV: where you're strong, where you're out of range, and where you're misreading the market.
- Positioning snapshot
- Main gaps
- First hypotheses to validate
Strategic synthesis and priorities
Weeks 3-4
Gaps mapped
We translate the numbers into choices: what to stop, what to protect, and what to test first across media, pricing, offer, or creative.
- Priorities ranked by impact
- Clear trade-offs
- Realistic timeline
Continuous intelligence
Quarterly
New quarter
We update benchmarks, trends, and competitive context so decisions do not stand still while the market changes.
- Quarterly report
- Strategy session
- New opportunities and risks
What you receive, concretely
Readable numbers, defensible decisions, and priorities your team can actually act on.
An honest picture of your positioning
You see where you're strong, where you're outside the range, and where you're misreading the market, with KPI comparisons against real benchmarks.
- CR, AOV, ROAS, CAC, and CLV compared
- Gaps compressing your margin
- Readout by vertical and revenue band
A reality check on competitors
Not what they claim. What the market is already making you pay for through promotional pressure, saturation, and changing behavior.
- Signals repeating across the market
- Moves worth paying attention to
- Impact on your positioning
Priorities in order, not an endless list
You know what to tackle now, what can wait, and which trade-offs sit in front of you before moving budget, pricing, or offer.
- What to tackle now
- What can wait
- Clear trade-offs before investing
A plan that speaks the language of the business
The numbers do not stay inside a dashboard: they are translated into defensible decisions on margin, acquisition, and positioning.
- Hypotheses to validate
- Decisions on budget and offer
- Quarterly strategy sessions
A cadence that keeps you from going back to guesswork
We update benchmarks, trends, and priorities regularly, so the market does not change while you're still reasoning off last quarter.
- Quarterly benchmark reports
- New market signals
- Ongoing priority updates
Verifiable Results
Case Studies
Not words, numbers. Here's what we've done for brands like yours.
Want Similar Results?
Request your diagnosisRequest your diagnosis
During the meeting, we'll evaluate together whether there are the right conditions for a profitable collaboration.
Want to profitably scale your e‑commerce?
We only accept brands where we're confident we can make a real impact.
Ad spend €10k+/month
You already invest in Meta or Google and want to stop budget waste and rising nCAC.
Revenue over €500k/year
Below this threshold a senior fee weighs too much on the P&L. Above it, there is margin worth protecting and scaling.
Validated product-market fit
You have a catalog and an offer the market already buys. We do not work with pre-PMF projects or product tests.
Cost of goods data available
Without COGS, contribution margin cannot be calculated, and without that nothing can be decided.
Fit assessment, before any proposal