Investment, fit criteria and transparency.
We run a closed roster, 20 active e-commerce brands at most, and only where we are certain we can protect and scale contribution margin.
If your e-commerce does less than €500,000 a year or spends less than €10,000 a month on advertising, we might not be the right structure for you at this stage.
Request your diagnosisThe diagnostic audit is always step one.
Nobody should act on numbers they have not seen yet.
from €1,000 to €5,000
Delivered in 10 working days
Depending on number of accounts and complexity
Contribution margin and break-even MER
CM2 by category, break-even MER and return rate impact. This is the number everything else is built on.
Tracking
CAPI, pixel and server deduplication, signal quality. If the data is wrong, every downstream decision is wrong.
Ad-spend inefficiency map
Where budget leaks today and a 30, 60 and 90 day priority list.
At the end you get a proposal with the names of the people who will run the account and the required investment, or a written no. Either way the audit is yours to keep.
Request your diagnosisSupport levels by ad-spend bracket.
We do not quote single services. We size the support level on monthly advertising investment.
€10k - €30k /month
Acquisition
- Active pillars
- Scientific Advertising and Creative System
- Cadence
- Weekly nCAC and margin read, monthly review
Monthly fee, defined after the audit.
Request your diagnosis€30k - €100k /month
Growth
- Active pillars
- Scientific Advertising, Creative System and Offer Scalability
- Cadence
- Weekly read, monthly review, offer roadmap every 60-90 days
Monthly fee, defined after the audit.
Request your diagnosis€100k+ /month
Full architecture
- Active pillars
- All four pillars, Market Intelligence included
- Cadence
- Weekly read, monthly review, quarterly strategy session
Monthly fee, defined after the audit.
Request your diagnosis- 30-day notice by certified email. No annual lock-in.
- Ad spend paid directly to the platforms. No markup.
- Founders and seniors on the account, names in the contract. 20 active e-commerce brands at most.
Why we refuse a percentage of gross revenue.
A partner paid on gross sales earns when volume goes up, not when margin holds. Raising volume only takes deeper discounts and more spend: revenue grows, net margin does not. A fee removes that incentive. One thing is left to be measured on: contribution margin.
Paid on gross sales
- Ever more aggressive promotions to move volume
- Spend that rises even while margin falls
- Platform ROAS as the success metric
- Annual renewal as cash security
Paid a fee
- CM2 and break-even MER as the reference metrics
- nCAC under threshold as the goal
- Spend that rises only when absolute margin rises
- Continuity that depends on the numbers, not a long contract
We are not the right choice if.
We are not the right choice if
- The product does not have product-market fit yet.
- You have no cost of goods data: without COGS, contribution margin cannot be calculated.
- You expect results in a few days.
- You want a vendor to coordinate, not a partner who decides on the numbers with you.
- You spend less than €10,000 a month on advertising.
We work well with
- E-commerce brands between €500k and €10M a year.
- Contribution margin readable by category.
- A founder who decides on the numbers rather than delegating and disappearing.
- Willingness to work with clear checkpoints on the numbers.
What they say about us
Reviews from entrepreneurs like you
The questions you ask before investing
Contracts, account ownership, method, and what happens after the audit.
Want to profitably scale your e‑commerce?
We only accept brands where we're confident we can make a real impact.
Ad spend €10k+/month
You already invest in Meta or Google and want to stop budget waste and rising nCAC.
Revenue over €500k/year
Below this threshold a senior fee weighs too much on the P&L. Above it, there is margin worth protecting and scaling.
Validated product-market fit
You have a catalog and an offer the market already buys. We do not work with pre-PMF projects or product tests.
Cost of goods data available
Without COGS, contribution margin cannot be calculated, and without that nothing can be decided.
Fit assessment, before any proposal