€190M+ in revenue generated. Meet the team behind 1.4 million customers acquired.
Who Builds the Systems

Alessandro Gargiulo
Founder

Alessandro Calevri
Senior PPC Specialist

Andrea Dalla Rosa
Senior PPC Specialist

Chiara Balsamo
Creator Manager & Media Lead

Domenico di Celmo
Senior Ecom Consultant

Francesca Docali
Project Manager

Marco Cardone
Marketing Automation Specialist

Monica Marzo
Senior Advertising Consultant

Noemi Zamuner
Administrative Accountant

Paolo Battaglia
Marketing Automation Consultant & Specialist
Builders First, Consultants Second
5 principles that guide how we work and who we work with.
Your Numbers Are Ours
Revenue, margin, LTV. We measure our work by the metrics that impact your bottom line — not traffic, likes, or vanity reports.
Every monthly report starts from the P&L. If ROAS goes up but margins go down, we change strategy — we don't celebrate.
Proven, Not Theoretical
Every system is already tested on our own €20M+ e-commerce with 360k+ customers. Zero experiments at your expense.
Our creative testing system was born to solve an internal problem. Only after validating it with 360k+ customers did we bring it to partners.
We Leave You Stronger
We build systems and skills inside your team. When the project ends, the autonomy stays with you.
We train your team on every system we install. The goal is for you to no longer need us to run it.
We Simplify, Never Complicate
Fewer tools, fewer steps, fewer meetings. If a process needs a manual, it's not ready yet.
One client had 14 active tools. We kept 5, and their team doubled execution speed.
Honesty Even When It Costs
If a channel isn't working, we shut it down. If we're not the right partner, we say it first. Problems only get solved when you see them.
We advised a client to bring media buying in-house — even though it meant losing that contract.
Want to build systems that scale e-commerce?
You work on real systems, not slides and useless reports. Your work is tested on e‑commerce brands that impact hundreds of thousands of customers. If you have experience in performance marketing, creative systems, analytics or development, let's talk.
Send Spontaneous ApplicationWant to work with this team?
We work with a maximum of 20 active brands to ensure depth.
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