Food & BeverageRead the case
5x
ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
E‑commerce Growth Partner
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E-commerceBy Arianna Art
By Arianna Art: +184% sales post iOS 14
How an e-commerce store selling personalized artistic products more than doubled its sales in the first 3 months post iOS 14 with UGC and advanced strategies.
+184%
Sales Growth — in the first 3 months
+58%
Conversion Rate
B
The Challenge
By Arianna Art, an e-commerce store selling artistic products inspired by the Pokémon world, needed to increase sales from the first moment of activity during one of the most critical periods post iOS 14. The main problem was strong campaign instability during advertising budget increases.
- Strong campaign instability during budget increases
- Need to maintain sustainable ROAS from launch
- Tracking and measurement challenges post iOS 14
- Competition in an international market (Australia, Canada, USA, UK, New Zealand)
The Solution
We implemented a comprehensive strategy based on an advanced measurement system, UGC through micro influencers and content creators, and email marketing automation. The combination of a unified dashboard, creatives that don't look like ads, and a structured testing framework enabled profitable scaling.
Extreme Creative Systems
Development of UGC content through a network of content creators and micro influencers, increasing conversion rate up to 5 times
Scaling Architecture
Structured testing and scaling framework with Google Data Studio dashboard to unify micro and macro views
Operations & Resilience
Creative reporting system and email marketing automation for over 35% of sales, ensuring post iOS 14 stability
Meta AdsGoogle Data StudioEmail MarketingUGC ContentMicro Influencer Network
The Results
+184%
Sales Growth
from €110k to €315k in the first 3 months
+58%
Conversion Rate
€315,000
First 3 Months Revenue
35%
Email Marketing Impact
By Arianna Art more than doubled its sales, reaching $352,000 in the first 3 months of activity, with a +58% increase in conversion rate.
Project Timeline
2 weeks
Post-iOS 14 Setup
Conversions API implementation, iOS-proof tracking setup, account audit
6 weeks
UGC Strategy
Authentic UGC content production, video and image format testing
6 weeks
Scale & Optimize
Scaling winning campaigns and continuous performance optimization
What We Learned
- Partnerships with micro influencers (10-50k) have 4x ROI compared to macro influencers
- Behind-the-scenes content of the creative process generates higher engagement than product shots (+89%)
- Limited edition campaigns create urgency: 320% sales spike in the first 48h
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