By Arianna Art: +184% sales post iOS 14

The Challenge

By Arianna Art, an e-commerce store selling artistic products inspired by the Pokémon world, needed to increase sales from the first moment of activity during one of the most critical periods post iOS 14. The main problem was strong campaign instability during advertising budget increases.

• –Strong campaign instability during budget increases
• –Need to maintain sustainable ROAS from launch
• –Tracking and measurement challenges post iOS 14
• –Competition in an international market (Australia, Canada, USA, UK, New Zealand)

The Solution

We implemented a comprehensive strategy based on an advanced measurement system, UGC through micro influencers and content creators, and email marketing automation. The combination of a unified dashboard, creatives that don't look like ads, and a structured testing framework enabled profitable scaling.

Extreme Creative Systems

Development of UGC content through a network of content creators and micro influencers, increasing conversion rate up to 5 times

Scaling Architecture

Structured testing and scaling framework with Google Data Studio dashboard to unify micro and macro views

Operations & Resilience

Creative reporting system and email marketing automation for over 35% of sales, ensuring post iOS 14 stability

Meta Ads · Google Data Studio · Email Marketing · UGC Content · Micro Influencer Network

The Results

By Arianna Art more than doubled its sales, reaching $352,000 in the first 3 months of activity, with a +58% increase in conversion rate.

Project Timeline

1. 01

   Post-iOS 14 Setup

   Conversions API implementation, iOS-proof tracking setup, account audit

   2 weeks
2. 02

   UGC Strategy

   Authentic UGC content production, video and image format testing

   6 weeks
3. 03

   Scale & Optimize

   Scaling winning campaigns and continuous performance optimization

   6 weeks

What We Learned

• —Partnerships with micro influencers (10-50k) have 4x ROI compared to macro influencers
• —Behind-the-scenes content of the creative process generates higher engagement than product shots (+89%)
• —Limited edition campaigns create urgency: 320% sales spike in the first 48h