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E‑commerce Growth Partner
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E-commerceGiordano Shop
5,960 new customers with Facebook Ads for Giordano Shop
Italian e-commerce acquires 5,960 customers with 9.72x ROAS and 49% monthly growth through Facebook and Instagram Ads.
9.72x
ROAS — on Facebook and Instagram
G
The Challenge
Giordano Shop, an e-commerce store with 65,000 products in its catalog and 600 shipments per day, wasn't leveraging Facebook and Instagram advertising for new customer acquisition and retargeting. The brand needed to scale this advertising channel to continue its growth.
- Facebook and Instagram channel completely unexploited
- Difficulty in selecting products to advertise among 65,000 references
- Need to scale beyond current 600 daily shipments
The Solution
A strategy was implemented based on Facebook's artificial intelligence for automatic product selection to show to users. The approach avoided creating personalized creatives, instead leveraging machine learning to optimize dynamic advertising across all available placements.
Economics First
Focus on sustainable ROAS of 9.72x while keeping advertising costs under control
Scaling Architecture
Scalable advertising structure across all Facebook and Instagram placements with constant 49% monthly growth
Meta AdsFacebook Dynamic AdsInstagram AdsMachine Learning AI
The Results
9.72x
ROAS
5,960
New Customers
+49%
Monthly Growth
€650,000
Revenue Generated
Acquired 5,960 new customers with a ROAS of 9.72x and constant monthly growth of 49% for over a year.
Project Timeline
1 month
Setup & Foundation
Complete audit, product catalog restructuring, advanced tracking setup
6 months
Growth Phase
Dynamic campaign implementation, audience testing and creative optimization
5 months
Sustainable Scale
Consolidation of 49% monthly growth and ROAS optimization
What We Learned
- 'In-market' audiences have 60% lower CPA compared to demographic targeting
- Customer video reviews outperform professional testimonials 3:1 in credibility
- Retargeting with UGC vs product shots: +45% click-through, +31% conversion
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