5,960 new customers with Facebook Ads for Giordano Shop

The Challenge

Giordano Shop, an e-commerce store with 65,000 products in its catalog and 600 shipments per day, wasn't leveraging Facebook and Instagram advertising for new customer acquisition and retargeting. The brand needed to scale this advertising channel to continue its growth.

• –Facebook and Instagram channel completely unexploited
• –Difficulty in selecting products to advertise among 65,000 references
• –Need to scale beyond current 600 daily shipments

The Solution

A strategy was implemented based on Facebook's artificial intelligence for automatic product selection to show to users. The approach avoided creating personalized creatives, instead leveraging machine learning to optimize dynamic advertising across all available placements.

Economics First

Focus on sustainable ROAS of 9.72x while keeping advertising costs under control

Scaling Architecture

Scalable advertising structure across all Facebook and Instagram placements with constant 49% monthly growth

Meta Ads · Facebook Dynamic Ads · Instagram Ads · Machine Learning AI

The Results

Acquired 5,960 new customers with a ROAS of 9.72x and constant monthly growth of 49% for over a year.

Project Timeline

1. 01

   Setup & Foundation

   Complete audit, product catalog restructuring, advanced tracking setup

   1 month
2. 02

   Growth Phase

   Dynamic campaign implementation, audience testing and creative optimization

   6 months
3. 03

   Sustainable Scale

   Consolidation of 49% monthly growth and ROAS optimization

   5 months

What We Learned

• —'In-market' audiences have 60% lower CPA compared to demographic targeting
• —Customer video reviews outperform professional testimonials 3:1 in credibility
• —Retargeting with UGC vs product shots: +45% click-through, +31% conversion