Giuzi: From fluctuating performance to stable growth

Giuzi, an online jewelry store specializing in personalized creations, had fluctuating advertising performance due to fragmented management. The brand needed more awareness of which communication levers to use and a more stable performance.

• Ineffective campaign management with diverse assets grouped together
• Poor experimentation and lack of UGC content
• Non-homogeneous attribution settings distorting reports
• Non-persuasive copy and absence of effective retargeting

We executed a complete audit of over 100 points, developed 30+ page strategic documents with competitor analysis, and integrated UGC content optimized for conversion. The strategy included campaign reorganization and implementation of scalable conversion principles.

Performance stabilization with over 8,000 orders generated through an integrated strategy based on audit, optimization, and UGC content.

• Product customization flow increases conversion by 34% despite additional friction
• Email automation with customization reminders has a 42% recovery rate on abandoned carts
• UGC creatives with personalized products outperform studio shots by 67% in engagement