Giuzi: from fluctuating performance to stable growth

The Challenge

Giuzi, an online jewelry store specializing in personalized creations, had fluctuating advertising performance due to fragmented management. The brand needed more awareness of which communication levers to use and a more stable performance.

• –Ineffective campaign management with diverse assets grouped together
• –Poor experimentation and lack of UGC content
• –Non-homogeneous attribution settings distorting reports
• –Non-persuasive copy and absence of effective retargeting

The Solution

We executed a complete audit of over 100 points, developed 30+ page strategic documents with competitor analysis, and integrated UGC content optimized for conversion. The strategy included campaign reorganization and implementation of scalable conversion principles.

Extreme Creative Systems

Creation of emotional and scalable UGC content with conversion principles to maximize performance

Scaling Architecture

Complete reorganization of advertising structure with detailed scorecard and campaign optimization

Meta Ads · Google Ads · UGC Content · Competitor Analysis Tools

The Results

Performance stabilization with over 8,000 orders generated through an integrated strategy based on audit, optimization, and UGC content.

Project Timeline

1. 01

   Audit & Stabilization

   Complete account audit, issue identification, campaign restructuring

   6 weeks
2. 02

   UGC Implementation

   Authentic content strategy development, creative format testing

   10 weeks
3. 03

   Sustainable Growth

   Consolidation of stable performance and predictable growth

   10 weeks

What We Learned

• —Product customization flow increases conversion by 34% despite additional friction
• —Email automation with customization reminders has a 42% recovery rate on abandoned carts
• —UGC creatives with personalized products outperform studio shots by 67% in engagement