Food & BeverageRead the case
5x
ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
E‑commerce Growth Partner
/
FashionHemmet Brand
Hemmet: +197% Black Friday revenue with advanced scaling
The rock eyewear e-commerce triples Black Friday revenue with Meta scaling strategies and expansion into 5 new European markets.
+197%
Revenue Growth — vs previous Black Friday
x10.3
ROAS
-40%
CPA Reduction
H
The Challenge
Hemmet, an Italian brand of rock eyewear and accessories, needed to increase sales in a controlled and profitable manner. The brand was looking for a specialized team to scale sales stably and efficiently during Black Friday.
- Limited online sales growth
- Need to scale in a controlled and profitable way
- Intense competition during Black Friday
- Lack of presence in foreign markets
The Solution
We developed an integrated Meta strategy anticipating competitors, analyzing the purchase process and creating awareness before the promotional period. We used dynamic retargeting and lead generation to optimize CPA and identify new European markets.
Extreme Creative Systems
Creation of specific video content for each funnel stage and personalized messages based on potential customers' desires
Scaling Architecture
Scalable campaign structure on Meta with advanced targeting and controlled expansion into 5 European markets
Meta AdsFacebookInstagramMessengerAudience NetworkLead Generation
The Results
+197%
Revenue Growth
tripled during Black Friday
x10.3
ROAS
-40%
CPA Reduction
5
New Markets
A triple increase in Black Friday revenue, with significant CPA reduction and the opening of 5 new European markets.
Project Timeline
2 months
Q4 Preparation
European market research, multi-country campaign setup, creative asset production
3 months
Pre-BFCM Testing
Audience validation in 5 markets, creative and messaging testing
3 months
BFCM & Scale
Black Friday campaign execution and results consolidation
What We Learned
- Optimized checkout reduced abandoned carts from 72% to 51%
- Progressive geographic expansion (3-country clusters) was more effective than a simultaneous 10+ country launch
- Localized creatives for each market outperformed generic creatives by 40% in performance
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