Hemmet: +197% Black Friday revenue with advanced scaling

The Challenge

Hemmet, an Italian brand of rock eyewear and accessories, needed to increase sales in a controlled and profitable manner. The brand was looking for a specialized team to scale sales stably and efficiently during Black Friday.

• –Limited online sales growth
• –Need to scale in a controlled and profitable way
• –Intense competition during Black Friday
• –Lack of presence in foreign markets

The Solution

We developed an integrated Meta strategy anticipating competitors, analyzing the purchase process and creating awareness before the promotional period. We used dynamic retargeting and lead generation to optimize CPA and identify new European markets.

Extreme Creative Systems

Creation of specific video content for each funnel stage and personalized messages based on potential customers' desires

Scaling Architecture

Scalable campaign structure on Meta with advanced targeting and controlled expansion into 5 European markets

Meta Ads · Facebook · Instagram · Messenger · Audience Network · Lead Generation

The Results

A triple increase in Black Friday revenue, with significant CPA reduction and the opening of 5 new European markets.

Project Timeline

1. 01

   Q4 Preparation

   European market research, multi-country campaign setup, creative asset production

   2 months
2. 02

   Pre-BFCM Testing

   Audience validation in 5 markets, creative and messaging testing

   3 months
3. 03

   BFCM & Scale

   Black Friday campaign execution and results consolidation

   3 months

What We Learned

• —Optimized checkout reduced abandoned carts from 72% to 51%
• —Progressive geographic expansion (3-country clusters) was more effective than a simultaneous 10+ country launch
• —Localized creatives for each market outperformed generic creatives by 40% in performance