REBB Store: from 0 to 200 sales in 2 months

The Challenge

REBB Store, a producer of high-quality handcrafted bags, had invested much more than the profits generated through a strategy based only on Facebook direct messages. The company was wasting time responding to hundreds of daily messages without achieving sustainable results from e-commerce.

• –Ineffective strategy based only on Facebook direct messages
• –Investments exceeding generated profits
• –Excessive time spent on manual communication management
• –Lack of sustainability of the online project

The Solution

An in-depth analysis was conducted to identify problems at both platform and product level. Interventions were implemented to increase conversion rate and a new pricing strategy was applied, along with optimized dynamic creatives.

Scaling Architecture

Complete restructuring of the e-commerce platform to improve conversions and implementation of automation systems to reduce manual management

Meta Ads · Facebook Dynamic Creative · E-commerce Optimization

The Results

In less than 2 months, REBB Store went from zero online sales to 200 orders, with a 760% ROAS improvement and a 17% repurchase rate.

Project Timeline

1. 01

   Setup & Launch

   Campaign configuration, creative production, pixel and tracking setup

   2 weeks
2. 02

   Test & Optimization

   Luxury-focused creative testing, audience and messaging optimization

   3 weeks
3. 03

   Rapid Scale

   Aggressive scaling of winning campaigns and ROAS optimization

   3 weeks

What We Learned

• —Strategic bundles increased average order value by 45% compared to single products
• —Seasonal campaigns have 2x higher performance compared to always-on campaigns
• —Lifestyle vs product-only content: +63% engagement, +28% conversion