Food & BeverageRead the case
5x
ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
E‑commerce Growth Partner
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FashionREBB Store
REBB Store: from 0 to 200 sales in 2 months
How a handcrafted bag company transformed its online presence, generating 200 sales and improving ROAS by 760%
+760%
ROAS Improvement — in 2 months
200 sales
Sales Generated
R
The Challenge
REBB Store, a producer of high-quality handcrafted bags, had invested much more than the profits generated through a strategy based only on Facebook direct messages. The company was wasting time responding to hundreds of daily messages without achieving sustainable results from e-commerce.
- Ineffective strategy based only on Facebook direct messages
- Investments exceeding generated profits
- Excessive time spent on manual communication management
- Lack of sustainability of the online project
The Solution
An in-depth analysis was conducted to identify problems at both platform and product level. Interventions were implemented to increase conversion rate and a new pricing strategy was applied, along with optimized dynamic creatives.
Scaling Architecture
Complete restructuring of the e-commerce platform to improve conversions and implementation of automation systems to reduce manual management
Meta AdsFacebook Dynamic CreativeE-commerce Optimization
The Results
+760%
ROAS Improvement
Unsustainable → +760%
200 sales
Sales Generated
0 → 200
17%
Repurchase Rate
€16,000
First Month Revenue
In less than 2 months, REBB Store went from zero online sales to 200 orders, with a 760% ROAS improvement and a 17% repurchase rate.
Project Timeline
2 weeks
Setup & Launch
Campaign configuration, creative production, pixel and tracking setup
3 weeks
Test & Optimization
Luxury-focused creative testing, audience and messaging optimization
3 weeks
Rapid Scale
Aggressive scaling of winning campaigns and ROAS optimization
What We Learned
- Strategic bundles increased average order value by 45% compared to single products
- Seasonal campaigns have 2x higher performance compared to always-on campaigns
- Lifestyle vs product-only content: +63% engagement, +28% conversion
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