How Yuool reached €1.2M in revenue with UGC strategies

The Challenge

Yuool, a sustainable shoe brand, had high acquisition costs and poor customer retention. The small internal team couldn't manage structured advertising campaigns, compromising the company's sustainable growth.

• –High acquisition costs not aligned with growth
• –Absence of a strategic plan for customer retention
• –Sporadic advertising management without defined processes
• –Insufficient internal team for all necessary activities

The Solution

We developed an integrated strategy based on authentic UGC content, advanced creative targeting, and 13 marketing automation flows. The approach combined in-depth competitor analysis with first-party data to maximize campaign effectiveness.

Economics First

Reduction of acquisition cost through campaign optimization and LTV metrics

Extreme Creative Systems

Scalable UGC content that acts as targeting, representing 70% of success

Scaling Architecture

13 marketing automation flows to cover the entire customer journey

Meta Ads · Email Marketing · Marketing Automation · UGC Content · Dynamic Targeting

The Results

The strategy led Yuool to generate €1.2 million in revenue, reaching 7.8 million people and processing over 12,000 orders with a significant reduction in acquisition cost.

Project Timeline

1. 01

   Strategy & Foundation

   Competitor analysis, automation setup, audience identification

   1 month
2. 02

   UGC Content Creation

   Scalable UGC system development and authentic creative testing

   3 months
3. 03

   Scaling & Retention

   Implementation of 13 automation flows and LTV optimization

   5 months

What We Learned

• —Authentic UGC videos outperformed professional photos 4:1 in engagement
• —Generic 'sustainability' audience too dispersed - focusing on 'made in Italy' reduced CAC by 40%
• —13 automation flows increased LTV by 60% compared to sporadic emails