How Yuool reached €1.2M in revenue with UGC strategies

Yuool, a sustainable shoe brand, had high acquisition costs and poor customer retention. The small internal team couldn't manage structured advertising campaigns, compromising the company's sustainable growth.

• High acquisition costs not aligned with growth
• Absence of a strategic plan for customer retention
• Sporadic advertising management without defined processes
• Insufficient internal team for all necessary activities

We developed an integrated strategy based on authentic UGC content, advanced creative targeting, and 13 marketing automation flows. The approach combined in-depth competitor analysis with first-party data to maximize campaign effectiveness.

The strategy led Yuool to generate €1.2 million in revenue, reaching 7.8 million people and processing over 12,000 orders with a significant reduction in acquisition cost.

• Authentic UGC videos outperformed professional photos 4:1 in engagement
• Generic 'sustainability' audience too dispersed - focusing on 'made in Italy' reduced CAC by 40%
• 13 automation flows increased LTV by 60% compared to sporadic emails