Food & BeverageRead the case
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ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
E‑commerce Growth Partner
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Food & BeverageCoca-Cola HBC
Coca-Cola HBC: Sold-out in 3 days with omnichannel campaign
Launch of Coca-Cola Specialty: 4,350 sales and a complete sell-out in just 3 days of a performance campaign on owned and earned media channels.
3 days
Sold-out — 4,350 total sales
C
The Challenge
Coca-Cola HBC needed to distribute a new set of specialty products with unprecedented flavors and retro design through a channel that would enhance the bottle in its original style. The brand needed to enter the homes of a vast audience while maintaining the vintage appeal of the product.
- Launch of specialty products with unprecedented flavors
- Enhancement of the retro design of the glass bottle
- Need to reach a vast consumer audience
The Solution
An omnichannel campaign was developed through American Uncle using owned and earned media. The strategy stayed true to the vintage idea with a dedicated landing page and coherent creatives, offering a 20% discount for 17 days.
Scaling Architecture
Use of the For Brands division and American Uncle's 200k customers as a launch platform for the brand
Meta AdsGoogle AdsDedicated Landing PagesEmail MarketingOwned Media
The Results
4,350 units
Total Sales
3 days
Time to Sold-out
20%
Discount Offered
17 days
Campaign Duration
A complete sell-out was achieved in just 3 days of a performance campaign, with 4,350 total sales.
Project Timeline
1 month
Strategy & Planning
Market analysis, omnichannel strategy definition, vintage creative brief
2 months
Production & Setup
Creative asset development, owned/earned channel setup, logistics preparation
1 month
Launch Sprint
Intensive 3-day campaign + post-analysis and learnings
What We Learned
- Animated creatives have 2.3x higher performance compared to static
- Targeting based on consumption moments (aperitif, dinner) reduces waste by 40%
- Partnership with a retailer for first-party data improved targeting accuracy by 55%
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