Coca-Cola HBC: sold-out in 3 days with omnichannel campaign

The Challenge

Coca-Cola HBC needed to distribute a new set of specialty products with unprecedented flavors and retro design through a channel that would enhance the bottle in its original style. The brand needed to enter the homes of a vast audience while maintaining the vintage appeal of the product.

• –Launch of specialty products with unprecedented flavors
• –Enhancement of the retro design of the glass bottle
• –Need to reach a vast consumer audience

The Solution

An omnichannel campaign was developed through American Uncle using owned and earned media. The strategy stayed true to the vintage idea with a dedicated landing page and coherent creatives, offering a 20% discount for 17 days.

Scaling Architecture

Use of the For Brands division and American Uncle's 200k customers as a launch platform for the brand

Meta Ads · Google Ads · Dedicated Landing Pages · Email Marketing · Owned Media

The Results

A complete sell-out was achieved in just 3 days of a performance campaign, with 4,350 total sales.

Project Timeline

1. 01

   Strategy & Planning

   Market analysis, omnichannel strategy definition, vintage creative brief

   1 month
2. 02

   Production & Setup

   Creative asset development, owned/earned channel setup, logistics preparation

   2 months
3. 03

   Launch Sprint

   Intensive 3-day campaign + post-analysis and learnings

   1 month

What We Learned

• —Animated creatives have 2.3x higher performance compared to static
• —Targeting based on consumption moments (aperitif, dinner) reduces waste by 40%
• —Partnership with a retailer for first-party data improved targeting accuracy by 55%