Why do you mention American Uncle on this page?

Because we're not speaking in theory. American Uncle is a real operating case that gave us direct experience with margin pressure, repeat purchase, logistics, seasonality, and scale in a vertical where every operational detail matters.

When is a food brand ready to work with you?

Usually when it already has a product that sells, recognizable demand, and revenue between €100k and €10M. If each new order is still too expensive or repeat purchase is weak, that's exactly when the work tends to matter most.

How do you approach repeat purchase?

We start from consumption frequency, AOV, margin, and order rhythm. Then we build reminders, bundles, subscriptions, or refill logic based on how customers actually use the product, not by copying generic retention playbooks.

What do you look at to understand whether margin can really improve?

We look at AOV, CAC, repeat rate, shipping costs, cart composition, and promo weight. If the brand is generating orders but the P&L still feels fragile, we usually know where to look first.

A method tested on American Uncle too (360k+ customers)

Turn Your Food E‑Commerce Into a Repeat-Purchase Engine

If you sell food, beverages, or consumables and each new order costs too much, we work on reorder rate, AOV, margin, and commercial calendar to make growth more predictable.

Request an industry audit

Industry Benchmarks

ROAS

3.8x

Conversion Rate

3.1%

AOV

€52

Internal client data

Industry Benchmarks

Your Industry's Real Numbers, Not Generic Averages

We don't look at ROAS alone. We compare conversion rate, AOV, CAC, lifetime value, repeat rate, and margin against industry benchmarks and signals from our portfolio, so you know where to act before spending more.

Metric to Watch Closely

3,8x

3x5.5x

Source: Internal client data

Conversion Rate

3.1%

2%4.5%

Shopify Commerce Trends 2024

Average Order Value

€52

€35€75

Internal client data

Customer Lifetime Value

€185

€120€280

Internal client data

Customer Acquisition Cost

€22

€15€35

Meta Ads Industry Benchmarks 2024

Cart Abandonment Rate

62.4%

55%70%

Baymard Institute 2024

Repeat Purchase Rate

48%

40%60%

Shopify Commerce Trends 2024

Average Profit Margin

38%

25%50%

Industry standard

Industry Challenges

Where Food Ecommerce Leaves You Most Exposed

Cart Abandonment

62.4%

Orders come in, but without repeat purchase you're buying the same customers back every month.

Direct impact: Cart abandonment at 62.4% = ~€52 per lost customer

Expiry dates, margin pressure, and logistics costs force promos long before the business has breathing room.

Direct impact: Average CAC €22 per new customer

AOV is often too low to support CAC, packaging, and shipping.

Direct impact: Gross margin at 38% before marketing costs

Demand surges in strong seasons and then drops off, leaving you with unstable inventory and cashflow.

Against retail, Amazon, and marketplaces, the risk is becoming just another price-based choice.

In food, the real jump doesn't come from the first order. It comes when the second one becomes predictable.

The EcomExtreme Method

How We Work on a Food Brand

More repeat purchase, less dependence on the first order

We build email and SMS flows, reminders, reorder logic, and return offers designed to turn consumable products into purchasing habits.

Reorder Rate: observed range +40-60%

Bundles, boxes, and thresholds that lift AOV

We work on packs, bundles, shipping thresholds, and cart composition to give margin, packaging, and logistics more room to breathe.

AOV: observed range +15-25%

Creative that explains both product and desire

We test hooks, angles, and content that combine taste, use case, gifting context, novelty, and social proof so the product doesn't stay a commodity.

ROAS: observed range +30-50%

A commercial calendar that protects both cashflow and stock

We plan peaks, seasonality, expiry pressure, and launches so inventory rotates with more control, instead of forcing the brand to live off improvised promos.

Subscription Churn: observed range −25-35%

If you want to see which levers to unlock first for your brand, Request an industry audit →

Verifiable Results

Case Studies

Not words, numbers. Here's what we've done for brands like yours.

Food & Beverage

ROAS

American Uncle

Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy

Read the case

American Uncle - 10 years of growth together

Food & Beverage E-commerce

25M+

Total revenue

American Uncle

We're not American Uncle's agency. We've been shareholders since day one. Here's what it means to build a brand for ten years with skin in the game.

Read the case

Food & Beverage

5 countries

Market Expansion

Small Giants

How we helped Small Giants validate the European market for sustainable insect-based snacks through a targeted advertising strategy.

Read the case

Want Similar Results?

Request a free audit

During the meeting, we'll evaluate together whether there are the right conditions for a profitable collaboration.

Request an Audit

Before You Reach Out

The Questions That Matter in Your Industry

If you're deciding whether it's worth a conversation, start here.

Want to profitably scale your e‑commerce?

We only accept brands for which we're confident we can create real, measurable value.

Exclusive Meta Business Partner Benefits

Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).

Revenue €100k - €10M

DTC brands with annual revenue between €100k and €10M who want to scale.

Ad Spend €10k+/month

You're already investing in Meta/Google Ads and want better results.

Validated Product-Market Fit

You have a product people already buy. We're not for pre-PMF startups.

Request an Audit

30-45 min call with Alessandro or a senior team member to assess your situation.

If we conclude there's no fit, you still get an honest assessment and clear direction.

We're not the right fit if:

You're looking for results in a day without a structured process

Your e‑commerce generates less than €100k/year in revenue

Want to profitably scale your e‑commerce?

We only accept brands for which we're confident we can create real, measurable value.

Exclusive Meta Business Partner Benefits

Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).

Revenue €100k - €10M

DTC brands with annual revenue between €100k and €10M who want to scale.

Ad Spend €10k+/month

You're already investing in Meta/Google Ads and want better results.

Validated Product-Market Fit

You have a product people already buy. We're not for pre-PMF startups.

30-45 min call with Alessandro or a senior team member to assess your situation.

If we conclude there's no fit, you still get an honest assessment and clear direction.

We're not the right fit if:

You're looking for results in a day without a structured process

Your e‑commerce generates less than €100k/year in revenue