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E‑commerce Growth Partner
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Food & BeverageFitporn
Fitporn: +6,943% conversions and +253% ROAS
How we helped Fitporn increase conversions by 6,943% and ROAS by 253% through creative testing and strategic targeting.
+6,943%
Conversion Growth — in 12 months
+253%
ROAS
+1,894%
Ad Investment
F
The Challenge
Fitporn, an emerging healthy food brand, needed to establish a solid digital presence and maximize return on advertising investment. The brand had to differentiate itself in a competitive healthy food market and reduce customer acquisition costs.
- Brand positioning in a competitive market
- Reducing customer acquisition costs
- Managing growth while maintaining quality
- Optimizing campaigns to maximize ROI
- Business sustainability and cost-growth alignment
The Solution
We implemented our Meta launch program focusing on creating a replicable system to test creatives and copy. Through in-depth testing of over 800 creatives and diversified targeting strategies, we optimized performance and supported new product launches.
Extreme Creative Systems
Systematic testing of over 800 creatives with focus on flagship products and persuasive copy to highlight quality and competitive pricing
Scaling Architecture
Restructuring of the advertising account with ADV+ campaigns and diversified targeting strategies to accelerate pixel learning
Economics First
ROAS optimization through strategic budget allocation and focus on the most profitable products like protein creams and healthy snacks
Meta AdsPixel TrackingA/B TestingCreative Testing
The Results
+6,943%
Conversion Growth
Verified
from 14 to 986 conversions/month
+253%
ROAS
Verified
from 1.2x to 4.2x
+1,894%
Ad Investment
Verified
from €5,000 to €99,700 monthly
800+
Creatives Tested
Verified
Fitporn achieved exceptional growth with a 6,943% increase in conversions and a 253% increase in ROAS, establishing a solid online presence in the healthy food sector.
Methodology
Data Sources
- Meta Ads Manager
Measurement Period
- 12 months
Methodology
- Comparison of conversions in the initial month (month 1: 14 conversions) vs the final month (month 12: 986 conversions). Calculation: ((986-14)/14)*100 = +6,943%
- Average ROAS in month 1 (1.2x) vs average ROAS in month 12 (4.2x). Relative increase: ((4.2-1.2)/1.2)*100 = +250% (rounded to +253%)
- Ad spend in month 1 (€5,000) vs ad spend in month 12 (€99,700). Increase: ((99700-5000)/5000)*100 = +1,894%
- Total count of unique ad creatives uploaded and tested during the 12-month collaboration
Project Timeline
2 weeks
Analysis & Setup
Initial audit, pixel configuration, ad account restructuring
4 months
Creative Testing
Systematic testing of 800+ creatives focused on flagship products
6 months
Optimization & Scale
Scaling winning campaigns and launching new products
What We Learned
- The 'fitness lifestyle' angle underperformed vs 'convenience snacking' - pivoted at week 3
- UGC creatives outperformed professional productions 3:1 in CTR
- Too aggressive scaling in Q1 compressed margins - implemented CAC guardrails
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