Fitporn: +6,943% conversions and +253% ROAS

The Challenge

Fitporn, an emerging healthy food brand, needed to establish a solid digital presence and maximize return on advertising investment. The brand had to differentiate itself in a competitive healthy food market and reduce customer acquisition costs.

• –Brand positioning in a competitive market
• –Reducing customer acquisition costs
• –Managing growth while maintaining quality
• –Optimizing campaigns to maximize ROI
• –Business sustainability and cost-growth alignment

The Solution

We implemented our Meta launch program focusing on creating a replicable system to test creatives and copy. Through in-depth testing of over 800 creatives and diversified targeting strategies, we optimized performance and supported new product launches.

Extreme Creative Systems

Systematic testing of over 800 creatives with focus on flagship products and persuasive copy to highlight quality and competitive pricing

Scaling Architecture

Restructuring of the advertising account with ADV+ campaigns and diversified targeting strategies to accelerate pixel learning

Economics First

ROAS optimization through strategic budget allocation and focus on the most profitable products like protein creams and healthy snacks

Meta Ads · Pixel Tracking · A/B Testing · Creative Testing

The Results

Fitporn achieved exceptional growth with a 6,943% increase in conversions and a 253% increase in ROAS, establishing a solid online presence in the healthy food sector.

Project Timeline

1. 01

   Analysis & Setup

   Initial audit, pixel configuration, ad account restructuring

   2 weeks
2. 02

   Creative Testing

   Systematic testing of 800+ creatives focused on flagship products

   4 months
3. 03

   Optimization & Scale

   Scaling winning campaigns and launching new products

   6 months

What We Learned

• —The 'fitness lifestyle' angle underperformed vs 'convenience snacking' - pivoted at week 3
• —UGC creatives outperformed professional productions 3:1 in CTR
• —Too aggressive scaling in Q1 compressed margins - implemented CAC guardrails