Do you only work with skincare, or also makeup and haircare?

We work across skincare, makeup, haircare, and hybrid beauty brands. The triggers change, the refill logic changes, and the trust signals change, but the goal stays the same: grow customer value without burning margin.

How do you tell whether a beauty brand really has room to grow?

We look at CAC, conversion rate, AOV, repeat rate, promo dependency, and message quality. If the product is good but customers still don't understand quickly enough why they should choose it, there is almost always room to unlock.

In beauty, what matters more: creative or retention?

Both. If creative doesn't differentiate, acquisition gets too expensive. If retention doesn't hold, the first order remains too costly. That's why we never treat paid acquisition as if it were separate from the rest of the system.

What happens if I reach out?

We start with a fit call to see whether the brand is at the right stage and whether there's an obvious lever to unlock. We work best with ecommerce brands between €100k and €10M, with a solid product and real demand already in place.

For beauty brands that want more repeat and less media waste

Scale Your Beauty E‑Commerce with More Repeat Purchase and Less Media Waste

For skincare, makeup, and haircare brands with a strong product but high CAC, weak differentiation, and customers who don't return often enough.

Request an industry audit

Industry Benchmarks

ROAS

3.5x

Conversion Rate

2.8%

AOV

€68

Internal client data

Industry Benchmarks

Your Industry's Real Numbers, Not Generic Averages

We don't look at ROAS alone. We compare conversion rate, AOV, CAC, lifetime value, repeat rate, and margin against industry benchmarks and signals from our portfolio, so you know where to act before spending more.

Metric to Watch Closely

3,5x

2.8x5x

Source: Internal client data

Conversion Rate

2.8%

2%4%

Shopify Commerce Trends 2024

Average Order Value

€68

€45€95

Internal client data

Customer Lifetime Value

€310

€200€450

Internal client data

Customer Acquisition Cost

€32

€25€50

Meta Ads Industry Benchmarks 2024

Cart Abandonment Rate

66.2%

60%72%

Baymard Institute 2024

Repeat Purchase Rate

42%

35%55%

Shopify Commerce Trends 2024

Average Profit Margin

52%

40%70%

Industry standard

Industry Challenges

Where Beauty Wastes Budget and Margin

Cart Abandonment

66.2%

CAC rises because the feed is full of brands promising the same thing you do.

Direct impact: Cart abandonment at 66.2% = ~€68 per lost customer

One-time buyers don't come back often enough, so the first order carries too much weight.

Direct impact: Average CAC €32 per new customer

Influencers, affiliates, and promos drain margin before LTV has time to breathe.

Direct impact: Gross margin at 52% before marketing costs

If the product isn't explained clearly, customers don't feel the difference between you and twenty other brands.

Creative performance fades quickly, and every refresh costs time, budget, and focus.

In beauty, the winner isn't the loudest brand. It's the one that makes its difference obvious and gives customers a reason to come back.

The EcomExtreme Method

How We Work on a Beauty Brand

Creative that makes the difference feel obvious

We test texture, routines, proof, UGC, ingredients, and before-and-after angles so customers understand why they should choose you, not just click through.

Repeat Rate: observed range +35-55%

Routines, bundles, and refill logic that lift customer value

We work on product combinations, replenishment, cross-sell, and refill dynamics so the first order doesn't remain a one-off event.

AOV: observed range +20-30%

Benchmarks that show whether the issue is CAC, CR, or repeat rate

We put your numbers in the context of your vertical so you can see whether you're paying too much for traffic, converting too weakly, or retaining poorly.

ROAS: observed range +25-40%

Retention that turns trial into habit

Email, post-purchase education, and targeted offers designed to move the customer from trying the product to building a more stable repeat-purchase pattern.

CAC: observed range −15-25%

If you want to see which levers to unlock first for your brand, Request an industry audit →

Verifiable Results

Case Studies

Even when the case isn't identical to yours, the point is this: the method works when a brand has margin, demand, and room to grow.

Food & Beverage

ROAS

American Uncle

Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy

Read the case

E-commerce

9.72x

ROAS

Giordano Shop

Italian e-commerce acquires 5,960 customers with 9.72x ROAS and 49% monthly growth through Facebook and Instagram Ads.

Read the case

Fashion

€1.2M

Revenue Generated

Yuool

The Italian sustainable shoe B Corp tripled revenue through authentic content and advanced creative targeting.

Read the case

Want Similar Results?

Request a free audit

During the meeting, we'll evaluate together whether there are the right conditions for a profitable collaboration.

Request an Audit

Before You Reach Out

The Questions That Matter in Your Industry

If you're deciding whether it's worth a conversation, start here.

Want to profitably scale your e‑commerce?

We only accept brands for which we're confident we can create real, measurable value.

Exclusive Meta Business Partner Benefits

Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).

Revenue €100k - €10M

DTC brands with annual revenue between €100k and €10M who want to scale.

Ad Spend €10k+/month

You're already investing in Meta/Google Ads and want better results.

Validated Product-Market Fit

You have a product people already buy. We're not for pre-PMF startups.

Request an Audit

30-45 min call with Alessandro or a senior team member to assess your situation.

If we conclude there's no fit, you still get an honest assessment and clear direction.

We're not the right fit if:

You're looking for results in a day without a structured process

Your e‑commerce generates less than €100k/year in revenue