Food & Beverage5x
ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
Read the caseHealth & Wellness
Scale Your Wellness E‑Commerce with Compliant Copy and Real Retention
For health and wellness brands that need to grow without risky claims, building education, subscriptions, and LTV instead of chasing ROAS alone.
64.2%
Baymard Institute 2024
This is where hesitation gets expensive.
The sector ledger
Four sector anchors always in view; the other metrics open with definition and range. This is where an audit starts.
Cart abandonment
64.2%4
typical
Customer lifetime value (CLV)
€3802
typical
Conversion rate
3.4%1
typical
Customer acquisition cost (CAC)
€263
typical
Churn doesn't show up in the dashboard. It shows up here, month after month.
Other metrics
Sources
- 1. Shopify Commerce Trends 2024
- 2. Client portfolio data 2023–2024
- 3. Meta Ads Industry Benchmarks 2024
- 4. Baymard Institute 2024
- 5. Industry standard
The range is the typical interval observed in the sector. Where you sit is what we measure in the audit.
Want these numbers on your store?
Request an industry auditWhere Wellness Makes Growth Fragile
Platforms block claims and creative angles, so growth isn't just about budget.
Sector ROAS reaches 4.2x — but only for creative that stays live. A blocked account returns nothing.
Subscriptions look good in forecasts, then churn drags real LTV down.
A wellness customer can be worth €380 over time: every month of early churn is a slice of that value you never collect.
If customers don't understand why your product is worth more, Amazon wins on price.
At an average margin of 55%, the premium has to be defended with education — on price alone, Amazon always wins.
You need education and trust. Without them, cold traffic won't convert strongly enough.
Sector conversion averages 3.4%, but that number assumes trust already built — cold traffic doesn't bring it along.
Demand spikes in some parts of the year and slows in others, putting pressure on acquisition and cashflow.
With sector repeat purchase at 52%, your customer base is the shock absorber — without it, every seasonal dip gets paid for in acquisition.
In wellness, the brands that grow best are the ones that educate, reassure, and bring customers back while staying inside the rules.
How We Work on a Wellness Brand
Treats: claims and creative blocked by platforms
Compliant copy and creative that don't block growth
We work on angles, messaging, and creative structures that communicate value without falling into risky claims or triggering avoidable rejections on ad platforms.
Treats: Amazon winning on price
Education that justifies the premium
Ingredients, routines, formulation differences, and usage context all need to make it obvious why people should buy from you instead of choosing the cheapest commodity option.
Treats: churn dragging real LTV down
Subscriptions and retention that actually lift LTV
Onboarding, reminders, renewal offers, and consumption logic designed to keep customers longer and reduce real churn.
Treats: seasonal pressure on acquisition and cashflow
Stacks, bundles, and cross-sell for stronger margin
We help build product combinations that match customer goals and needs so each order carries more value and makes more sense.
What changes in 90 days
observed range
Repeat Rate+45-65%
Subscription Retention+30-40%
ROAS+25-45%
LTV+40-60%
Ranges observed on comparable clients. No guarantee — a plan.
The evidence
We don't have a published Health & Wellness case yet. These are real results, on the same mechanics.
The Questions That Matter in Your Industry
If you're deciding whether it's worth a conversation, start here.
How do you work in a category with such strict policy limits?
We start from the principle that growth has to survive review. We work on compliant angles, clearer messaging, education, and credible proof so the brand doesn't depend on aggressive claims that eventually break.
When is a wellness brand ready to scale?
When it already has real demand, a product with a solid repeat-purchase profile, and revenue that usually sits between €100k and €10M. If the brand sells but churn or CAC are eating everything, that's often the right moment to step in.
How do you approach subscription churn?
We look at promise, real product usage, consumption timing, onboarding, and renewal logic. Churn rarely goes down because of one more discount. It goes down when customers understand better, use the product better, and feel the value more clearly.
Do you work with supplements, natural products, and wellness tech?
Yes. Supplements, natural products, cosmeceuticals, devices, and hybrid wellness brands. Each segment has different constraints, but the work stays the same: acquire well, retain better, and protect margin.
This report is about the sector. The next one is about your P&L.
We only accept brands for which we're confident we can create real, measurable value.
Exclusive Meta Business Partner Benefits
Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).
Revenue €100k - €10M
DTC brands with annual revenue between €100k and €10M who want to scale.
Ad Spend €10k+/month
You're already investing in Meta/Google Ads and want better results.
Validated Product-Market Fit
You have a product people already buy. We're not for pre-PMF startups.
30-45 min call with Alessandro or a senior team member to assess your situation.
If we conclude there's no fit, you still get an honest assessment and clear direction.
We're not the right fit if:
You're looking for results in a day without a structured process
Your e‑commerce generates less than €100k/year in revenue