How do you work in a category with such strict policy limits?

We start from the principle that growth has to survive review. We work on compliant angles, clearer messaging, education, and credible proof so the brand doesn't depend on aggressive claims that eventually break.

When is a wellness brand ready to scale?

When it already has real demand, a product with a solid repeat-purchase profile, and revenue that usually sits between €100k and €10M. If the brand sells but churn or CAC are eating everything, that's often the right moment to step in.

How do you approach subscription churn?

We look at promise, real product usage, consumption timing, onboarding, and renewal logic. Churn rarely goes down because of one more discount. It goes down when customers understand better, use the product better, and feel the value more clearly.

Do you work with supplements, natural products, and wellness tech?

Yes. Supplements, natural products, cosmeceuticals, devices, and hybrid wellness brands. Each segment has different constraints, but the work stays the same: acquire well, retain better, and protect margin.

For wellness brands that need to grow while staying compliant

Scale Your Wellness E‑Commerce with Compliant Copy and Real Retention

For health and wellness brands that need to grow without risky claims, building education, subscriptions, and LTV instead of chasing ROAS alone.

Request an industry audit

Industry Benchmarks

ROAS

4.2x

Conversion Rate

3.4%

AOV

€72

Internal client data

Industry Benchmarks

Your Industry's Real Numbers, Not Generic Averages

We don't look at ROAS alone. We compare conversion rate, AOV, CAC, lifetime value, repeat rate, and margin against industry benchmarks and signals from our portfolio, so you know where to act before spending more.

Metric to Watch Closely

4,2x

3.2x6x

Source: Internal client data

Conversion Rate

3.4%

2.5%4.8%

Shopify Commerce Trends 2024

Average Order Value

€72

€50€105

Internal client data

Customer Lifetime Value

€380

€250€550

Internal client data

Customer Acquisition Cost

€26

€18€38

Meta Ads Industry Benchmarks 2024

Cart Abandonment Rate

64.2%

58%71%

Baymard Institute 2024

Repeat Purchase Rate

52%

45%65%

Shopify Commerce Trends 2024

Average Profit Margin

55%

42%72%

Industry standard

Industry Challenges

Where Wellness Makes Growth Fragile

Cart Abandonment

64.2%

Platforms block claims and creative angles, so growth isn't just about budget.

Direct impact: Cart abandonment at 64.2% = ~€72 per lost customer

Subscriptions look good in forecasts, then churn drags real LTV down.

Direct impact: Average CAC €26 per new customer

If customers don't understand why your product is worth more, Amazon wins on price.

Direct impact: Gross margin at 55% before marketing costs

You need education and trust. Without them, cold traffic won't convert strongly enough.

Demand spikes in some parts of the year and slows in others, putting pressure on acquisition and cashflow.

In wellness, the brands that grow best are the ones that educate, reassure, and bring customers back while staying inside the rules.

The EcomExtreme Method

How We Work on a Wellness Brand

Compliant copy and creative that don't block growth

We work on angles, messaging, and creative structures that communicate value without falling into risky claims or triggering avoidable rejections on ad platforms.

Repeat Rate: observed range +45-65%

Education that justifies the premium

Ingredients, routines, formulation differences, and usage context all need to make it obvious why people should buy from you instead of choosing the cheapest commodity option.

Subscription Retention: observed range +30-40%

Subscriptions and retention that actually lift LTV

Onboarding, reminders, renewal offers, and consumption logic designed to keep customers longer and reduce real churn.

ROAS: observed range +25-45%

Stacks, bundles, and cross-sell for stronger margin

We help build product combinations that match customer goals and needs so each order carries more value and makes more sense.

LTV: observed range +40-60%

If you want to see which levers to unlock first for your brand, Request an industry audit →

Verifiable Results

Case Studies

Even when the case isn't identical to yours, the point is this: the method works when a brand has margin, demand, and room to grow.

Food & Beverage

ROAS

American Uncle

Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy

Read the case

E-commerce

9.72x

ROAS

Giordano Shop

Italian e-commerce acquires 5,960 customers with 9.72x ROAS and 49% monthly growth through Facebook and Instagram Ads.

Read the case

Fashion

€1.2M

Revenue Generated

Yuool

The Italian sustainable shoe B Corp tripled revenue through authentic content and advanced creative targeting.

Read the case

Want Similar Results?

Request a free audit

During the meeting, we'll evaluate together whether there are the right conditions for a profitable collaboration.

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Before You Reach Out

The Questions That Matter in Your Industry

If you're deciding whether it's worth a conversation, start here.

Want to profitably scale your e‑commerce?

We only accept brands for which we're confident we can create real, measurable value.

Exclusive Meta Business Partner Benefits

Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).

Revenue €100k - €10M

DTC brands with annual revenue between €100k and €10M who want to scale.

Ad Spend €10k+/month

You're already investing in Meta/Google Ads and want better results.

Validated Product-Market Fit

You have a product people already buy. We're not for pre-PMF startups.

Request an Audit

30-45 min call with Alessandro or a senior team member to assess your situation.

If we conclude there's no fit, you still get an honest assessment and clear direction.

We're not the right fit if:

You're looking for results in a day without a structured process

Your e‑commerce generates less than €100k/year in revenue

Want to profitably scale your e‑commerce?

We only accept brands for which we're confident we can create real, measurable value.

Exclusive Meta Business Partner Benefits

Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).

Revenue €100k - €10M

DTC brands with annual revenue between €100k and €10M who want to scale.

Ad Spend €10k+/month

You're already investing in Meta/Google Ads and want better results.

Validated Product-Market Fit

You have a product people already buy. We're not for pre-PMF startups.

30-45 min call with Alessandro or a senior team member to assess your situation.

If we conclude there's no fit, you still get an honest assessment and clear direction.

We're not the right fit if:

You're looking for results in a day without a structured process

Your e‑commerce generates less than €100k/year in revenue