Food & BeverageRead the case
25M+
Cumulative revenue
American Uncle
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Jewelry & Accessories
Jewelry e‑commerce: more trust, higher order value
Trust stops one step short of payment. A discount doesn't build it: it contradicts it.
72.8%
Baymard Institute 2024
This is where trust stops one step short of payment.
The sector's numbers
Four sector anchors always in view; the other metrics open with definition and range. This is where an audit starts.
Cart abandonment
72.8%4
typical
Average order value
€1252
typical
Conversion rate
1.9%1
typical
Customer acquisition cost (CAC)
€423
typical
Here a discount doesn't raise value. It contradicts it.
Other metrics
Sources
- 1. Shopify Commerce Trends 2024
- 2. Client portfolio data 2023-2024
- 3. Meta Ads Industry Benchmarks
- 4. Baymard Institute 2024
- 5. Industry standard
The range is the typical interval observed in the sector. Where you sit is what we measure in the audit.
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Request your diagnosisWhere jewelry & accessories slow conversion down
As cart value rises, the need for trust rises with it. If trust is missing, checkout stalls.
With an average order of €125, every checkout that stalls on trust leaves ~€91 of value on the table.
If the product doesn't feel premium on screen, the price immediately feels too high.
Sector conversion averages 1.9%: when quality doesn't come through on screen, the price starts working against you.
Gift occasions drive volume, but the rest of the year can become uneven.
Acquiring higher-spend customers is expensive, and you can't afford bland creative or weak offers.
At a €42 CAC, bland creative isn't a missed opportunity. It's acquisition money burned.
Without clear positioning, you end up compared against much cheaper brands.
The sector's 58% average margin is the reward for positioning. Up against cheaper brands, it's the first thing to go.
The stronger the perceived value, the less you have to rely on discounting.
How we work on a jewelry brand
Treats: trust missing at checkout
Creative and proof that build trust before the click
Materials, detail, craftsmanship, packaging, reviews, and wearability all have to make the value feel real before the product page does its job.
Treats: quality that doesn't come through on screen
A buying experience that justifies the price
We work on messaging, guarantees, proof, and checkout friction so price and positioning feel coherent, not arbitrary.
Treats: a year that lives on gift occasions alone
Gifting peaks without living on gifting alone
We build campaigns and offers that take advantage of peak occasions without leaving the rest of the year without a credible buying reason.
Treats: the cost of acquiring high-spend customers
Retention and occasions that increase customer value
Email, reminders, and segmentation designed around anniversaries, birthdays, and personal occasions so customers don't stay one-and-done.
How we read the account
- Contribution margin and break-even MER
- The guiding metric. We read platform ROAS, we don't steer by it.
- nCAC and margin, every week
- Weekly reading, monthly review. Numbers, not automated reports.
- Founders and seniors on the account
- Names in the contract, no handoff to juniors. Maximum 20 active e‑commerce brands.
- 30-day exit
- No exit penalties. The audit stays yours either way.
A fixed-price audit is the first step, always.
Investment and fit criteriaThe evidence
We don't have a published Jewelry & Accessories case yet. These are real results, on the same mechanics.
The questions that matter in your industry
If you're deciding whether it's worth a conversation, start here.
Do you work with premium, artisanal, or fashion jewelry brands?
Yes. The desire mechanics and trust signals change, but the principle stays the same: make the product's value obvious and make a higher price feel natural.
How do you build trust when AOV is high?
With detail, proof, guarantees, messaging, and a touchpoint sequence that feels coherent. When buyers feel they have what they need to trust, price stops being the only thing they look at.
Does advertising still make sense when the decision cycle is long?
Yes, as long as you don't treat it like an impulse purchase. In jewelry, conversion often needs more return visits, more brand exposure, and more reassurance before it happens.
What happens after the first contact?
We start with a fit call to understand whether the brand is at the right stage and whether there is real margin to unlock. We work best with ecommerce brands that already have a solid product, recognizable demand, and ambition to grow without devaluing themselves.
We've already been burned by an agency. What's different with you?
That's why we don't start with a contract but with a fixed-price audit: contribution margin by category, break-even MER, tracking. Then you get a proposal naming the seniors who will run the account, or a written no. Thirty-day exit.
This report is about the sector. The next one is about your P&L.
We only accept brands where we're confident we can make a real impact.
Ad spend €10k+/month
You already invest in Meta or Google and want to stop budget waste and rising nCAC.
Revenue over €500k/year
Below this threshold a senior fee weighs too much on the P&L. Above it, there is margin worth protecting and scaling.
Validated product-market fit
You have a catalog and an offer the market already buys. We do not work with pre-PMF projects or product tests.
Cost of goods data available
Without COGS, contribution margin cannot be calculated, and without that nothing can be decided.
Fit assessment, before any proposal