Food & Beverage5x
ROAS
American Uncle
Food&drink e-commerce multiplies ROAS x5 during Halloween with dynamic creatives and performance-branding strategy
Read the caseSports & Fitness
Make Growth More Predictable in Your Sports & Fitness E‑Commerce
For sports brands that want to turn community, bundles, and repeat purchase into growth that depends less on seasonality, launches, and promos.
€30
Meta Ads Industry Benchmarks 2024
You pay this before the order even exists.
The sector ledger
Four sector anchors always in view; the other metrics open with definition and range. This is where an audit starts.
Customer acquisition cost (CAC)
€303
typical
Repeat purchase rate
38%1
typical
Conversion rate
2.6%1
typical
Average order value
€782
typical
A community that doesn't reorder is an audience, not revenue.
Other metrics
Sources
- 1. Shopify Commerce Trends 2024
- 2. Client portfolio data 2023–2024
- 3. Meta Ads Industry Benchmarks 2024
- 4. Baymard Institute 2024
- 5. Industry standard
The range is the typical interval observed in the sector. Where you sit is what we measure in the audit.
Want these numbers on your store?
Request an industry auditWhere Sports & Fitness Lose Continuity
January, pre-summer, and trend spikes hit hard, but the rest of the year can go flat too quickly.
Marketplaces, sports retailers, and global DTC brands increase pressure on CAC and margin.
At an average margin of 48%, you don't survive marketplace pressure by discounting — points you give away don't come back.
Between sizing, returns, and discounting, every order may be worth less than it looks in the dashboard.
On an average order of €78, size returns and discounts work in silence — the order's real value shows up later.
The community is there, but it often doesn't get turned into repeat purchase and LTV.
A sports customer is worth €265 over time: most of that value only arrives if they come back.
A one-time equipment customer isn't enough. You need a system that brings people back for accessories, nutrition, or new lines.
With sector repeat purchase at 38%, the second order isn't a bonus — it's half the model.
When the brand becomes a habit, seasonality matters less and margin breathes easier.
How We Work on a Sports Brand
Treats: pressure from marketplaces and global brands
Creative that sells performance and belonging
We test content built around results, real use, social proof, and community so the product doesn't stay just another commodity in the feed.
Treats: the one-time equipment customer
Bundles and adjacent lines that deepen customer value
Equipment, accessories, nutrition, or memberships: we work on the right combinations to raise AOV and give the brand more depth.
Treats: a community that never becomes repeat purchase
Automation and community loops that drive return purchase
Email, reactivation, and repeat-purchase logic designed to turn an occasional buyer into an active member of the brand.
Treats: the flat months between peaks
Commercial planning that reduces dependence on peaks
We help spread the calendar, launches, and priorities more intelligently so the brand doesn't live only on January, pre-summer, or trend spikes.
What changes in 90 days
observed range
Repeat Rate+30-50%
ROAS+25-40%
AOV+20-30%
Community LTV+40-60%
Ranges observed on comparable clients. No guarantee — a plan.
The evidence
We don't have a published Sports & Fitness case yet. These are real results, on the same mechanics.
The Questions That Matter in Your Industry
If you're deciding whether it's worth a conversation, start here.
Do you work with sportswear, equipment, or supplements?
Yes. The margins, repurchase rhythm, and buying triggers change, but the job stays the same: turn attention and community into customers who buy better and return more often.
How do you turn community into repeat sales?
We start from what the brand truly promises: performance, lifestyle, belonging, or outcome. Then we build bundles, content, automation, and real reasons to come back, instead of hoping the community eventually buys on its own.
How do you handle seasonality and spikes?
We don't try to erase them. We use them better. We organize calendar, commercial priorities, and offer depth so strong months also feed the weaker ones.
What do you look at to understand whether a sports brand can scale?
We look at real margin, AOV, repeat rate, demand quality, promo dependency, and positioning clarity. If the brand already has traction but growth depends too heavily on peaks and discounting, there is usually room to improve.
This report is about the sector. The next one is about your P&L.
We only accept brands for which we're confident we can create real, measurable value.
Exclusive Meta Business Partner Benefits
Thanks to our partnership, we've secured over $30k in bonuses for our clients (such as ad credit).
Revenue €100k - €10M
DTC brands with annual revenue between €100k and €10M who want to scale.
Ad Spend €10k+/month
You're already investing in Meta/Google Ads and want better results.
Validated Product-Market Fit
You have a product people already buy. We're not for pre-PMF startups.
30-45 min call with Alessandro or a senior team member to assess your situation.
If we conclude there's no fit, you still get an honest assessment and clear direction.
We're not the right fit if:
You're looking for results in a day without a structured process
Your e‑commerce generates less than €100k/year in revenue