Food & BeverageRead the case
25M+
Cumulative revenue
American Uncle
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Sports & Fitness
Sports & fitness e‑commerce: less seasonal growth
Community, bundles, and repeat purchase, so growth depends less on peaks, launches, and promos.
€30
Meta Ads Industry Benchmarks
You pay this before the order even exists.
The sector's numbers
Four sector anchors always in view; the other metrics open with definition and range. This is where an audit starts.
Customer acquisition cost (CAC)
€303
typical
Repeat purchase rate
38%1
typical
Conversion rate
2.6%1
typical
Average order value
€782
typical
A community that doesn't reorder is an audience, not revenue.
Other metrics
Sources
- 1. Shopify Commerce Trends 2024
- 2. Client portfolio data 2023-2024
- 3. Meta Ads Industry Benchmarks
- 4. Baymard Institute 2024
- 5. Industry standard
The range is the typical interval observed in the sector. Where you sit is what we measure in the audit.
Want these numbers on your store?
Request your diagnosisWhere sports & fitness lose continuity
January, pre-summer, and trend spikes hit hard, but the rest of the year can go flat too quickly.
Marketplaces, sports retailers, and global DTC brands increase pressure on CAC and margin.
At an average margin of 48%, you don't survive marketplace pressure by discounting. Points you give away don't come back.
Between sizing, returns, and discounting, every order may be worth less than it looks in the dashboard.
On an average order of €78, size returns and discounts work in silence. The order's real value shows up later.
The community is there, but it often doesn't get turned into repeat purchase and LTV.
A sports customer is worth €265 over time: most of that value only arrives if they come back.
A one-time equipment customer isn't enough. You need a system that brings people back for accessories, nutrition, or new lines.
With sector repeat purchase at 38%, the second order isn't a bonus. It's half the model.
When the brand becomes a habit, seasonality matters less and margin breathes easier.
How we work on a sports brand
Treats: pressure from marketplaces and global brands
Creative that sells performance and belonging
We test content built around results, real use, social proof, and community so the product doesn't stay just another commodity in the feed.
Treats: the one-time equipment customer
Bundles and adjacent lines that deepen customer value
Equipment, accessories, nutrition, or memberships: we work on the right combinations to raise AOV and give the brand more depth.
Treats: a community that never becomes repeat purchase
Automation and community loops that drive return purchase
Email, reactivation, and repeat-purchase logic designed to turn an occasional buyer into an active member of the brand.
Treats: the flat months between peaks
Commercial planning that reduces dependence on peaks
We help spread the calendar, launches, and priorities more intelligently so the brand doesn't live only on January, pre-summer, or trend spikes.
How we read the account
- Contribution margin and break-even MER
- The guiding metric. We read platform ROAS, we don't steer by it.
- nCAC and margin, every week
- Weekly reading, monthly review. Numbers, not automated reports.
- Founders and seniors on the account
- Names in the contract, no handoff to juniors. Maximum 20 active e‑commerce brands.
- 30-day exit
- No exit penalties. The audit stays yours either way.
A fixed-price audit is the first step, always.
Investment and fit criteriaThe evidence
We don't have a published Sports & Fitness case yet. These are real results, on the same mechanics.
The questions that matter in your industry
If you're deciding whether it's worth a conversation, start here.
Do you work with sportswear, equipment, or supplements?
Yes. The margins, repurchase rhythm, and buying triggers change, but the job stays the same: turn attention and community into customers who buy better and return more often.
How do you turn community into repeat sales?
We start from what the brand truly promises: performance, lifestyle, belonging, or outcome. Then we build bundles, content, automation, and real reasons to come back, instead of hoping the community eventually buys on its own.
How do you handle seasonality and spikes?
We don't try to erase them. We use them better. We organize calendar, commercial priorities, and offer depth so strong months also feed the weaker ones.
What do you look at to understand whether a sports brand can scale?
We look at real margin, AOV, repeat rate, demand quality, promo dependency, and positioning clarity. If the brand already has traction but growth depends too heavily on peaks and discounting, there is usually room to improve.
We've already been burned by an agency. What's different with you?
That's why we don't start with a contract but with a fixed-price audit: contribution margin by category, break-even MER, tracking. Then you get a proposal naming the seniors who will run the account, or a written no. Thirty-day exit.
This report is about the sector. The next one is about your P&L.
We only accept brands where we're confident we can make a real impact.
Ad spend €10k+/month
You already invest in Meta or Google and want to stop budget waste and rising nCAC.
Revenue over €500k/year
Below this threshold a senior fee weighs too much on the P&L. Above it, there is margin worth protecting and scaling.
Validated product-market fit
You have a catalog and an offer the market already buys. We do not work with pre-PMF projects or product tests.
Cost of goods data available
Without COGS, contribution margin cannot be calculated, and without that nothing can be decided.
Fit assessment, before any proposal